October 31st, 2011 by admin

YouTube is making a bold step into original programming in an entertainment venture with some hundred content creators, from Madonna to The Wall Street Journal.

The video site, owned by Google Inc., recently said it is launching more than 100 new video channels.

From news.yahoo.com:

The Google Inc.-owned video site said Friday that it’s launching more than 100 new video channels. The partners include an array of Hollywood production companies, celebrities and new media groups that will produce mainly niche-oriented videos.

YouTube is shelling out $100 million to producers, according to people familiar with the matter, who spoke on condition of anonymity. The money is an advance on advertising money the videos will bring in, and Google will recoup its portion first before splitting the proceeds. Advances are as high as $5 million per channel, said another person familiar with the arrangement, also speaking on condition of anonymity.

YouTube in a blog posting said the channels are being developed “specifically for the digital age.”

Tags: advertising, blog posting, celebrities, content creators, Google, media groups, production companies, Wall Street, YouTube

May 27th, 2010 by admin

Believe it or not, YouTube is one of the most navigated websites in today’s world and you cannot ignore its appeal and usefulness especially if you are running a business or engaged in sales and marketing. This YouTube video will surely help you get more value from efforts and resources when it comes to promoting the prospects of your online business.

Tags: online business, sales and marketing, YouTube, YouTube video

May 25th, 2010 by admin

Greg Jarboe, author of YouTube and Video Marketing: An Hour a Day suggests that the presence of a powerful tool such as YouTube cannot be ignored by businesses striving for lead generation profits. This video is a must-see for every sales & marketing executive and business owner.

Tags: marketing, sales, Video Marketing, YouTube, YouTube and Video Marketing

May 21st, 2010 by admin

Gaurav Mishra, CEO of 2020 Social, recently expressed his views on how Indian nonprofits can make the best use of social media tools like Twitter and Facebook to promote their causes.

Since sites such as Twitter and Facebook are free platforms for generating mass interests at almost negligible costs, nonprofits can benefit in more than just a way by opting for them.

From Livemint.com:

On Tuesday, participants at a workshop on social media for nonprofits, organized by the Nasscom Foundation and held by Gaurav Mishra, CEO of Mumbai based social media research and strategy company 2020 Social, voiced some of their doubts.

“What if I run a contest on my website and nobody participates?” asked one lady who works for an international nonprofit that uses media and communications to achieve development goals. “How do I know if our fans on Facebook are actually engaged, or whether they’re just there for the heck of it?” asked another participant who works for an international artist’s association.

In an interview with Mint, Gaurav Mishra puts things in perspective, bluntly pointing out that social media is no panacea for a struggling nonprofit’s communications problems. He underscores that the very first step for a nonprofit is to identify the cause it is working towards, and consequently who its evangelists are. Social media can then be used to organize and energize this base of people.

“Nonprofits must start outside in and not inside out,” he says. “Always start by thinking about who are the people whose lives you’re trying to change, what is the big cause you’ve committed yourself to. Start from there and then come down to the specifics.”

Mishra pointed to Pratham Books as an instance of an Indian nonprofit that has been exemplary in using social media by sharing content and engaging communities via tools such as Facebook, YouTube, and Twitter.

Tags: cricket, Facebook, Paul Collingwood, Social Media, social media research, social media tools, T20, Twenty20, Twitter, YouTube

February 22nd, 2010 by admin

If you are thinking to promote your business products and services using social networking sites such as MySpace, YouTube, and Squidoo this YouTube video is a must-see for you.

Tags: MySpace, networking, social networking, Squidoo, YouTube, YouTube video