Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

Top business tips to succeed

November 19th, 2010 by James

In this YouTube video, social networking expert Penny Power who is one of the founders of the successful business social networking site Ecademy, shares her expert understanding of what it takes to succeed online with social networking. The video is a must-watch for business owners looking for ways to establish credibility take social networking to the next level and succeed.

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Basic commandments of Facebook

November 8th, 2010 by James

Basic commandments of Facebook

Facebook, the world’s most popular social networking website, may be the most popular but there can be some dangers associated with using it.

Let us read about some dos and don’ts of being a part of the social networking giant, Facebook.

From in.news.yahoo.com:

“Posting certain photos or information on the site puts you at risk of being fired, a victim of crime, or even worse. There are computer programmes called ‘data mining’ that sweep Facebook to collect dates of birth, phone numbers, addresses etc. That’s gold dust to criminals,” the Sun quoted Whitelegg, an IT security expert, as saying.

Here are the 10 things you should never post on Facebook and why.

Date and place of birth- This places you at massive risk of identity theft. They are the most commonly used security questions on password resetting sites.

Mother’s maiden name-A lot of sites use your mother’s maiden name to authenticate who you are. They also commonly use the school you went to as a security question.

Address- It again puts you at risk from identity fraud, but also from burglars and stalkers.

Holidays-If you post an update on Facebook saying: “Can’t wait till next Wednesday – two weeks in Miami yeh!” you are basically saying: “Come and rob me.”

Short trips from home-Again, this can put you at risk of burglary and stalking.

In short, it is good to be on Facebook but only by disclosing a semi-complete public profile and using only those pieces of information that is safe for your personal, financial, and professional life.

Online Games Teach Marketing Techniques

September 13th, 2010 by James

Online Games Teach Marketing TechniquesIt has been greatly seen that there is a lot of interest among the youth regarding the online games. The internet surfers are addicted to a lot of Facebook and other social networking games. This addiction may also get them a job if they involve themselves in games which are popularly known as power games. These games now give an opportunity to learn marketing through such games and even get hired. This popular game is recently launched by British company Reckitt Benckiser.

From hindustantimes.com:

The basic motive of launching this game was to address concerns of what it would really be like to work as a marketing executive in a large company. PowerRBrands is aimed at those who may be early in their careers, but are looking to learn how Reckitt’s marketing division operates.

Says Sethi, “Over the last two to three years we have been developing a series of initiatives to reach out to talented students and people who are new to their careers. We are looking to push boundaries and find innovative and effective ways to communicate. The game is the logical next step in building a strong online presence.”

The game involves the marketing division and its operations. The player needs to be innovative and test his business skills to climb up the promotional ladder. This game greatly secures a good position in the field of online presence. The talented teenagers are now testing their ideas and creating a niche of them in the market in an entirely different approach.

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Tips for marketing via social networking sites

February 22nd, 2010 by James

If you are thinking to promote your business products and services using social networking sites such as MySpace, YouTube, and Squidoo this YouTube video is a must-see for you.

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