Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

Online Shopping Has Now Turned More Preferable For Indians

December 20th, 2012 by James

According to a survey conducted by IPSOS, a market research company, online shopping has caught on in India.

Online Shopping Has Now Turned More Preferable For Indians

The survey revealed that 71% prefer shopping online lends testimony to how easy it is or how busy people are while only 29% of people in India prefer the experience of shopping in person (despite lines, weather, crowds, parking problems). Twenty nine percent for those opting for online shopping prefer shopping on their mobile/smart phone, 27% on their computer, and 15% on their tablet.

According to Google India search results, Karnataka web users spent more time on the web for utilitarian services and the visual web in the country when compared to Delhi, Maharashtra, Tamil Nadu, Andhra Pradesh, and West Bengal as per searches conducted in India featured in Google India annual Zeitgeist.

“It is estimated, that around 27 million (in India) are active mobile Internet users. Currently 4 per cent are buying products, through mobiles and in next four years time, it can go up to 20 per cent,” CEO Sundeep Malhotra said. Malhotra added that the Industry is expected to grow at a compound annual growth rate of 57 per cent and is likely to reach USD 34.2 billion by 2015 going by the present trend.

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Why To Build Online Presence For Your Small Business?

March 13th, 2012 by James

The seemingly infinite influence of the Internet has been encouraging owners of small as well as big businesses to transform their brick-and-mortar business into an online store in no time.

Why To Build Online Presence For Your Small Business

The best part is that size and level of operations does not matter when it comes to online marketing, but strategy does, and this means that small business owners have as much chances of reaping the benefits of internet marketing as big companies.

It is worthwhile to note here that a well planned and carefully implemented online presence can do wonders to the fortune of an online business by helping it to tap into a marketing avenue that can be specifically targeted to their potential customers. The fact that online marketing is not a choice anymore, but a necessity in today’s cutthroat business environment means that businesses that are avoiding or delaying an effective internet presence are already losing out on thousands of opportunities to their online competitors, knowingly or unknowingly.

It is also worth noting here that more and more customers are going online to reap the endless benefits of online shopping. Since this form of shopping helps them save time, efforts, and money and customers have little time at their disposal to shop at traditional stores where choices are limited, online shopping has became a phenomenon in a short period of time.

One of the biggest advantages associated with online shopping and online marketing is that it brings both small as well as big businesses on the same platform and every one of them has the same chance to make it big. Not only this, an online business can easily attract customers using online marketing tools and techniques without putting a burden on its budget. If that was not all, effective internet presence is also helping small businesses identify and explore rewarding opportunities that either never existed before, or were too expensive to tap into.

The list of benefits associated with internet presence does not end here. By having a strong presence on the Internet, an online business can easily lift its profile and become a credible organization in the eyes of its customers. Not only this, transformation of offline businesses to online entities even help in automating the processes and sub-processes of the business and this also means that the website of the business and the business is available 24 hours a day, 7 days a week, and 365 days a year without any extra staff costs or overtime rates. It also means that an online business can accept online orders at all hours of the day and night even long after the brick-and-mortar business is closed for the day or for holidays. Furthermore, internet marketing serves as a great medium to break down geographical boundaries and limitations by helping customers locate and buy products and services from all parts of the world by using safe, secured, and flexible payment options.

One of the other advantages associated with the online form of marketing is that it helps businesses keep customers updated and interested about the offered products and services besides communicating feedback of the customers instantly, which can then be used to formulate business strategies to attract existing and potential customers. The advantages of an online presence are also rewarding for the business and its employees. By having a page for frequently asked questions, the business can relieve its employees, especially customer support, from replying to common questions time and again.

All in all, it is rewarding in every sense for an online business to highlight on the tools and techniques of online marketing so as to tap into almost any market, from almost any geographical location by emphasizing on an effective online presence.

Two-year high for Online Shopping

June 21st, 2010 by James

Two-year high for Online ShoppingNew figures have suggested that online shopping has been able to reach its highest growth in the last two years, thanks to warm weather and the FIFA World Cup.

According to the IMRG Capgemini e-Retail Sales Index, online shopping registered the highest growth since June 2008 as total online sales were up 22 percent in the month of May 2010 as compared to total online sales in the month of May 2009.


Preparations for the World Cup appear to have played their part, with alcohol sales up 23% compared to last year and electrical goods up 13%.

Online clothing sales rose in May, up 32% compared to last year, fuelled by sportswear buying and warmer temperatures.

Capgemini spokesman Chris Webster said: “Throughout the history of the index we have seen a noticeable rise in sales of certain goods whenever there is a major sports tournament on.

“This year’s World Cup is no exception, with online retail as a whole growing by the highest level in two years and sectors such as clothing, alcohol and electricals rising especially rapidly. It’s good to see that consumers’ spirits haven’t been dampened by concerns over Government spending cuts, and savvy retailers will have embraced the opportunity to draw in new customers with marketing and price incentives.”

IMRG spokeswoman Tina Spooner said: “With online sales growing at their highest rate in almost two years, this is good news for the e-retail industry. The fine weather in late May, together with the build up for the World Cup, appears to have had a positive impact for e-retailers.

E-retailers have already started to benefit from an increase in consumer spending, which is stimulated primarily by the fact that the UK economy is now recovering from the recession.

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Online Shopping and the Future

May 18th, 2010 by James

If you think that the thought of viewing 3D products in a personal environment before you making a purchase decision was a mere thought, you need to think twice. This YouTube video on online shopping suggests a new technology by which you can surf in an online shop using a digital camera to view 3D products in a personal environment.

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  • Published in Reviews recently awarded Excellence Award – Star of the Month – Marketing Advisor – to Buy Expo

May 13th, 2010 by James recently awarded Excellence Award – Star of the Month - Marketing Advisor - to Buy ExpoIt is always pleasing to be appreciated and there is nothing better than an award for contributions to the betterment of society. Buy Expo was recently awarded the title of “Marketing Advisor” by for its efforts to educate web audience on different fields such as online marketing, online presence, and online shopping.

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Small Businesses and Online Marketing – Gains or Losses?

March 2nd, 2010 by James

Small Businesses and Online Marketing - Gains or LossesIf you have just been suggested or motivated to opt for online marketing for your small business, this piece of information would surely be of an interest to you. Read on!

Before we find out if online marketing is rewarding for small businesses or not, let us have a close look at some statistics.

  • More than 72 percent of world’s potential customers are on the web and find product vendors or service providers for handling their requirements on the web itself.
  • A recent survey has projected that online shopping is estimated at a staggering $300 billion by the year-end 2010.
  • An eminent search engine report has disclosed that over 3 trillion web pages were explored by worldwide visitors in 2009 and the number is expected to double up in 2010.
  • Small businesses have been the greatest beneficiaries of online marketing and 94 percent of small businesses (online) were able to beat last year’s recession and even register thumping sales scores.
  • Online marketing has become cheaper in 2009 and 2010 than what it was in the last five years.

If you have a close look at all these statistics, you will easily find that online marketing has become cheaper and beneficial for small businesses in the last few years. Moreover, small online businesses were better positioned to avoid or stay unaffected by market fluctuations. Considering all these circumstances, it can be easily identified that it is all about gains and nothing about losses when small businesses and online marketing “join hands” together.

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Windows Internet Explorer 8 Guide to Safer Online Shopping

January 18th, 2010 by James

Online shopping is up this year. Hear tips from kid experts on how to make the most of it in this YouTube video.

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Best Virtual Online Shopping Mall Strategies, Tips and Secr

January 15th, 2010 by James

This YouTube video describes the best virtual online shopping mall strategies, tips and security tips. It is an informative guide for any one looking to gain insights into the world of online shopping.

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Online Shopping – Some Tips

January 10th, 2010 by James

Abby Stokes, author of “is This Thing On?” A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming discusses online shopping with Pat McMahon of AZTV in Phoenix in this YouTube video.

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Tips for Safer Online Shopping – Cyber Expert Michael Gregg

January 9th, 2010 by James

Cyber security expert and certified ethical hacker Michael Gregg offers tips for safer online shopping this holiday season in this YouTube video.

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