January 22nd, 2012 by admin

Direct response advertising to potential customers can be very demanding to say the least. An online business pays for clicks and leads and then hope for the best–sales flowing in, but these expectations may not always turn into realities.

As a result, marketers switch back to the bottom and continue persist with old marketing techniques (no innovation, all bookish techniques that no longer benefit).

The second issue related to direct marketing is that you will be hiring a marketing professional that will put a heavy burden on your pocket and you may soon find out that the professional does not have the expertise to create a successful ad campaign, target the right market, and analyze results.

If that is not all, returns from direct marketing equate to losses for most marketers (it is a fact). In exceptional cases, direct marketing campaigns may deliver success, but that will be confined to a single digit even after spending a fortune. One of the other disadvantages associated with the direct form of marketing is that results are difficult to be measured. Unless you are offering incentives in the form of unique coupons or discounts that are actually availed by customers, there is no way to track the success of a direct ad campaign.

In short, it is best to go for ad in a local newspaper, magazine, or bill board if you do not have the budget to hire a experienced, successful, and professional marketing company.

Tags: direct ad campaign, Direct Marketing, direct marketing campaigns, Direct response advertising, marketing techniques, professional marketing company

May 24th, 2010 by admin

If you are running a business and about to introduce a successful marketing campaign, an integrated approach is the best option for you.

Experts are of the view that an integrated cross-channel marketing strategy based on a solid foundation and requiring exceptional analytic processes and data management is the best bet in today’s times.

From qas.co.uk:

Writing for Direct Marketing News, Bo Chipman, Senior Director of Account Management at Merkle, noted that delivering a positive marketing experience to customers requires a “systematic, integrated, cross-channel” campaign.

He noted that properly integrated marketing tends to be more successful than traditional methods.

“Consider these points. First, consumers who receive both email and direct mail pieces generally contribute more per household. Second, the use of the same agency and resources across multiple channels may reduce overheads and increase the bottom line,” Mr Chipman commented.

He added that an integrated cross-channel strategy requires a solid foundation that involves good data management and analytic processes.

In order to engage consumers, creativity is the key to success and must be always emphasized upon.

Tags: data management, Direct Marketing, marketing, marketing campaign, marketing strategy, successful marketing