May 24th, 2010 by admin
If you are running a business and about to introduce a successful marketing campaign, an integrated approach is the best option for you.
Experts are of the view that an integrated cross-channel marketing strategy based on a solid foundation and requiring exceptional analytic processes and data management is the best bet in today’s times.
Writing for Direct Marketing News, Bo Chipman, Senior Director of Account Management at Merkle, noted that delivering a positive marketing experience to customers requires a “systematic, integrated, cross-channel” campaign.
He noted that properly integrated marketing tends to be more successful than traditional methods.
“Consider these points. First, consumers who receive both email and direct mail pieces generally contribute more per household. Second, the use of the same agency and resources across multiple channels may reduce overheads and increase the bottom line,” Mr Chipman commented.
He added that an integrated cross-channel strategy requires a solid foundation that involves good data management and analytic processes.
In order to engage consumers, creativity is the key to success and must be always emphasized upon.