October 31st, 2011 by admin

YouTube is making a bold step into original programming in an entertainment venture with some hundred content creators, from Madonna to The Wall Street Journal.

The video site, owned by Google Inc., recently said it is launching more than 100 new video channels.

From news.yahoo.com:

The Google Inc.-owned video site said Friday that it’s launching more than 100 new video channels. The partners include an array of Hollywood production companies, celebrities and new media groups that will produce mainly niche-oriented videos.

YouTube is shelling out $100 million to producers, according to people familiar with the matter, who spoke on condition of anonymity. The money is an advance on advertising money the videos will bring in, and Google will recoup its portion first before splitting the proceeds. Advances are as high as $5 million per channel, said another person familiar with the arrangement, also speaking on condition of anonymity.

YouTube in a blog posting said the channels are being developed “specifically for the digital age.”

Tags: advertising, blog posting, celebrities, content creators, Google, media groups, production companies, Wall Street, YouTube

June 20th, 2011 by admin

Most small business entrepreneurs making an attempt to enhance the visibility of their business in the local area opt for sandwich boards. These cost effective advertising mediums prove useful to promote such cause in more than just a way. Let us access some of the benefits of sandwich boards so that making an informed decision is easy and rewarding, to say the least.

Sandwich boards are also known as Marquee Sandwich Boards, Sidewalk Sandwich Boards, Signicade Sandwich Boards, and WindSign Sandwich Boards and are second to none when it comes to creating and maintaining a perfect ambience for the street while promoting the products and services of a business. They are one of the best options when it comes to improving the presence of a business, especially a new or a small business. This is not just because a sandwich board is highly economical when compared to other forms of advertising such as television, radio, and yellow page advertisements but also because it has a longer life as compared to these advertising forms.

In addition to all these benefits, sandwich boards are also effective in encouraging potential customers to become aware about the presence of the concerned business without the business spending fortunes for creating such awareness. If that was not all, sandwich boards offer a high degree of portability and flexibility and can even be used to specify the route leading to the business premises.

In short, a sandwich board is the best choice for you when it comes to promoting your business on a mass scale but at a low cost.

Tags: advertising, benefits of sandwich boards, Marquee Sandwich Boards, sandwich board, sandwich boards, Sidewalk Sandwich Boards, Signicade Sandwich Boards, WindSign Sandwich Boards

June 4th, 2011 by admin

If you have been looking for leadership and effective management quotes, these performance quotations will not disappoint you.

It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by — Advertising, Initiative, and Dynamics. – Ren Mulford Jr.

For all of its faults, it gives most hardworking people a chance to improve themselves economically, even as the deck is stacked in favor of the privileged few. Here are the choices most of us face in such a system: Get bitter or get busy. – Bill O’ Reilly

A man should never neglect his family for business. – Walt Disney

The only limits are, as always, those of vision. – James Broughton

Leadership is doing what is right when no one is watching. – George Van Valkenburg

There is no royal, flower-strewn path to success. And if there is, I have not found it. For if I have accomplished anything in life, it is because I have been willing to work hard. – C.J. Walker

Business is more exciting than any game. – Lord Beaverbrook

Let every man be respected as an individual and no man idolized. – Albert Einstein

We are currently not planning on conquering the world. – Sergey Brin

If it really was a no-brainer to make it on your own in business there’d be millions of no-brained, harebrained, and otherwise dubiously brained individuals quitting their day jobs and hanging out their own shingles. Nobody would be left to round out the workforce and execute the business plan. – Bill Rancic

To think is easy. To act is difficult. To act as one thinks is the most difficult. – Johann Wolfgang Von Goeth

Tags: advertising, business, business plan, leadership, success

April 6th, 2011 by admin

Sir Martin Sorrell’s advertising giant WPP is on the brink of losing a marketing contract worth £281m as part of a massive shake-up by the consumer products giant Unilever.

Unilever spends a staggering £2.5bn advertising household favourites from Marmite to Ben & Jerry’s ice cream every year.

From Dailymail.co.uk:

But it has launched a review of the media planning and buying service offered by top agencies WPP (up 7.5p to 604p), Omnicom and Interpublic.

It is the latest change instigated by chief executive, Paul Polman, who has turned the business on its head since joining almost 12 months ago.

Sources say Unilever is close to announcing it is replacing WPP’s Mindshare agency for its crucial mainland China account.

The business is worth £281m in annual billing and arch rival Omnicom, through its media buying agency PHD, is understood to have clinched the deal.

Unilever is a top three client of WPP and the decision could cost it between £5m to £10m in fees.

Tags: advertising, marketing, media planning

June 14th, 2010 by admin

If you are an entrepreneur and some one has just suggested you to compromise on quality of products and services to make some quick money, do not fall in the trap. You may be able to make easy profits, but that profits will be for a very short period and the aftereffects forever. The point is – be truthful to your customers at all times.

The recession may have hit your business, the profits may have come down, but it does not mean that you try recovering by indulging into unethical business practices and marketing strategies. There is nothing wrong with aggressive advertising but do make it a point that you are not misleading the customers or providing them with sub-standard products and services. Remember, a business truthful to its customers may achieve slow results but the time will not be far when it is able to get what it rightly deserves.

You, as a business owner, must remember that the law does not allow you to deceive or mislead customers. Moreover, you would not be able to stretch the “misleading facts” about your products and services. It is, therefore, highly recommended that you follow the principles of ethical marketing and win customers on the basis of your strengths and not your “black side”. Do make sure that all the facts claimed by you are backed by tangible and quantifiable proofs.

In short, be truthful to your customers by promising and delivering. Do remember to perform both the activities (promising and delivering) or the customers will have no tolerance for your business, meaning shut doors for you.

Tags: advertising, aggressive advertising, ethical marketing, marketing, marketing strategies, recession