July 15th, 2010 by admin

Well designed strategy should be planned to attract customers with qualified individuals to develop an affiliate program.

Affiliate program marketing is an effective way to increase web exposure to new users. This process identifies new customers and help in increasing sales through advertisements. With this marketing tool, you can keep a track of number of users who go through the ad which further lead to conversational marketing. This programming for marketing can fetch you benefits by generating customers. You can always increase the clicks such as banner ad, newsletter, text link, graphics etc to enhance your sales. You can search on Google for more such ideas. For this, you will need a well dedicated program manager, good funds, and well build strategy to earn profits.

Tags: advertisements, Affiliate program marketing, banner ad, customers, marketing tool, programming, strategy.

June 15th, 2010 by admin

According to a new research from the University of Bath, viewers pay less attention to creative television ads but could make themselves more vulnerable to message by the advertiser.

The study, published in the Journal of Advertising Research, made use of an eye-tracking device for measuring the real-time attention paid to a range of advertisements with different levels of emotional content.

From Sciencedaily.com:

Dr Robert Heath, from the University’s School of Management, who led the research team, said: “There has been a lot of research which shows that creative TV ads are more effective than those which simply deliver information, and it has always been assumed that it is because viewers pay more attention to them.

“But in a relaxed situation like TV watching, attention tends to be used mainly as a defence mechanism. If an ad bombards us with new information, our natural response is to pay attention so we can counter-argue what it is telling us. On the other hand, if we feel we like and enjoy an ad, we tend to be more trustful of it and therefore we don’t feel we need to pay too much attention to it.

“The sting in the tail is that by paying less attention, we are less able to counter-argue what the ad is communicating. In effect we let our guard down and leave ourselves more open to the advertiser’s message.

“This has serious implications for certain categories of ads, particularly ads for products that can be harmful to our health, and products aimed at children.

The research was carried out in conjunction with Dr Agnes Nairn, Professor of Marketing at EM-Lyon Business School and Research Fellow at the University of Bath’s School of Management, and Dr Paul Bottomley, Distinguished Research Fellow at Cardiff University’s Business School.

Tags: advertisements, creative TV ads, television ads