Google Update hits UK Online Marketing Services

April 21st, 2011 by James

Google Update hits UK Online Marketing ServicesMany prominent UK-based websites drop down the rankings after the latest update to Google’s results calculating algorithms. These websites now need to adjust their search engine optimization strategy to win back the positions.

Many technology sites were negatively affected, seeing their domains fall off the first page of Google’s search results, along with voucher and discount sites.

From Clickthrough-marketing.com:

According to the Guardian’s Charles Arthur, many technology sites were negatively affected, seeing their domains fall off the first page of Google’s results, along with voucher and discount sites.

He observed that the decrease could have potentially serious consequences for companies that gain most of their traffic from Google, describing it as “the difference between financial life and death.”

The update, which was applied to the US at the end of February and has now been implemented more widely, is intended to filter out what the search engine deems to be poor quality sites – so called ‘content farms’ that do not offer any original material.

Microsoft-owned comparison site Ciao, which is one of a number of firms currently bringing an anti-trust complaint against Google, was also one of the losers with the update.

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