Two-year high for Online Shopping

June 21st, 2010 by James

Two-year high for Online ShoppingNew figures have suggested that online shopping has been able to reach its highest growth in the last two years, thanks to warm weather and the FIFA World Cup.

According to the IMRG Capgemini e-Retail Sales Index, online shopping registered the highest growth since June 2008 as total online sales were up 22 percent in the month of May 2010 as compared to total online sales in the month of May 2009.

From Channel4.com:

Preparations for the World Cup appear to have played their part, with alcohol sales up 23% compared to last year and electrical goods up 13%.

Online clothing sales rose in May, up 32% compared to last year, fuelled by sportswear buying and warmer temperatures.

Capgemini spokesman Chris Webster said: “Throughout the history of the index we have seen a noticeable rise in sales of certain goods whenever there is a major sports tournament on.

“This year’s World Cup is no exception, with online retail as a whole growing by the highest level in two years and sectors such as clothing, alcohol and electricals rising especially rapidly. It’s good to see that consumers’ spirits haven’t been dampened by concerns over Government spending cuts, and savvy retailers will have embraced the opportunity to draw in new customers with marketing and price incentives.”

IMRG spokeswoman Tina Spooner said: “With online sales growing at their highest rate in almost two years, this is good news for the e-retail industry. The fine weather in late May, together with the build up for the World Cup, appears to have had a positive impact for e-retailers.

E-retailers have already started to benefit from an increase in consumer spending, which is stimulated primarily by the fact that the UK economy is now recovering from the recession.

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