December 20th, 2012 by James
According to a survey conducted by IPSOS, a market research company, online shopping has caught on in India.
The survey revealed that 71% prefer shopping online lends testimony to how easy it is or how busy people are while only 29% of people in India prefer the experience of shopping in person (despite lines, weather, crowds, parking problems). Twenty nine percent for those opting for online shopping prefer shopping on their mobile/smart phone, 27% on their computer, and 15% on their tablet.
According to Google India search results, Karnataka web users spent more time on the web for utilitarian services and the visual web in the country when compared to Delhi, Maharashtra, Tamil Nadu, Andhra Pradesh, and West Bengal as per searches conducted in India featured in Google India annual Zeitgeist.
“It is estimated, that around 27 million (in India) are active mobile Internet users. Currently 4 per cent are buying products, through mobiles and in next four years time, it can go up to 20 per cent,” Homeshop18.com CEO Sundeep Malhotra said. Malhotra added that the Industry is expected to grow at a compound annual growth rate of 57 per cent and is likely to reach USD 34.2 billion by 2015 going by the present trend.