Be Truthful to Your Customers

June 14th, 2010 by James

Be Truthful to Your CustomersIf you are an entrepreneur and some one has just suggested you to compromise on quality of products and services to make some quick money, do not fall in the trap. You may be able to make easy profits, but that profits will be for a very short period and the aftereffects forever. The point is – be truthful to your customers at all times.

The recession may have hit your business, the profits may have come down, but it does not mean that you try recovering by indulging into unethical business practices and marketing strategies. There is nothing wrong with aggressive advertising but do make it a point that you are not misleading the customers or providing them with sub-standard products and services. Remember, a business truthful to its customers may achieve slow results but the time will not be far when it is able to get what it rightly deserves.

You, as a business owner, must remember that the law does not allow you to deceive or mislead customers. Moreover, you would not be able to stretch the “misleading facts” about your products and services. It is, therefore, highly recommended that you follow the principles of ethical marketing and win customers on the basis of your strengths and not your “black side”. Do make sure that all the facts claimed by you are backed by tangible and quantifiable proofs.

In short, be truthful to your customers by promising and delivering. Do remember to perform both the activities (promising and delivering) or the customers will have no tolerance for your business, meaning shut doors for you.

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