Unilever shakeup puts marketing contract at risk

April 6th, 2011 by James

Unilever shakeup puts marketing contract at riskSir Martin Sorrell’s advertising giant WPP is on the brink of losing a marketing contract worth £281m as part of a massive shake-up by the consumer products giant Unilever.

Unilever spends a staggering £2.5bn advertising household favourites from Marmite to Ben & Jerry’s ice cream every year.

From Dailymail.co.uk:

But it has launched a review of the media planning and buying service offered by top agencies WPP (up 7.5p to 604p), Omnicom and Interpublic.

It is the latest change instigated by chief executive, Paul Polman, who has turned the business on its head since joining almost 12 months ago.

Sources say Unilever is close to announcing it is replacing WPP’s Mindshare agency for its crucial mainland China account.

The business is worth £281m in annual billing and arch rival Omnicom, through its media buying agency PHD, is understood to have clinched the deal.

Unilever is a top three client of WPP and the decision could cost it between £5m to £10m in fees.

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