Thumb Rules of Online Marketing

September 24th, 2009 by James

Thumb Rules of Online MarketingThere are many online businesses that have doomed while there are many that have prospered. A small business owner needs to identify, understand, compare and select the best option amongst thousands before him for creating a niche in the marketplace. However when it comes to product/service marketing, the identification and selection tasks are easy as Online Marketing is the best medium when it comes to business promotion.

Let us have a close look at fundamentals of online marketing to gain a clear and complete insight.

Community, Conversation and Content: These 3C’s help in retaining and generating a return user base for a business to ensure that its operations are continued on a continuing basis.

Using Web’s optimum potential: The web works do not end with the website. They got more intense and revenue generating with search engines, announcement lists and varied web features to complete an effective and successful web strategy.

Testing: By testing its website to get responses from all types of customers, a business can indulge into website testing. This is done with the help of some individual volunteers who can spare some time to find out how a single website can be made in accordance with different preferences, moods, navigational patterns, buying behaviors and thought processes of different business customers.

Promoting outside the Internet: A business can promote its online presence with offline tools such as newspaper ads, paper brochures, postcards, freebies etc. to facilitate integration of consistent web presence in the overall marketing and support programs.

Measurement of Success: An online business can measure its success by having a close look at the new or repeat website visits, increased membership and involvement of visitors etc.

In all, a business striving to stay near online goldmine must follow these basic fundamentals to stand against market competition of any nature.

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