Small Businesses and Online Marketing – Gains or Losses?

March 2nd, 2010 by James

Small Businesses and Online Marketing - Gains or LossesIf you have just been suggested or motivated to opt for online marketing for your small business, this piece of information would surely be of an interest to you. Read on!

Before we find out if online marketing is rewarding for small businesses or not, let us have a close look at some statistics.

  • More than 72 percent of world’s potential customers are on the web and find product vendors or service providers for handling their requirements on the web itself.
  • A recent survey has projected that online shopping is estimated at a staggering $300 billion by the year-end 2010.
  • An eminent search engine report has disclosed that over 3 trillion web pages were explored by worldwide visitors in 2009 and the number is expected to double up in 2010.
  • Small businesses have been the greatest beneficiaries of online marketing and 94 percent of small businesses (online) were able to beat last year’s recession and even register thumping sales scores.
  • Online marketing has become cheaper in 2009 and 2010 than what it was in the last five years.

If you have a close look at all these statistics, you will easily find that online marketing has become cheaper and beneficial for small businesses in the last few years. Moreover, small online businesses were better positioned to avoid or stay unaffected by market fluctuations. Considering all these circumstances, it can be easily identified that it is all about gains and nothing about losses when small businesses and online marketing “join hands” together.

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