BSkyB marketing spend to be slashed by Rupert Murdoch

April 4th, 2011 by James

BSkyB marketing spend to be slashed by Rupert MurdochRupert Murdoch is expected to slash the £1.2billion annual marketing budget of BSkyB by upto a third, adding hundreds of millions of pounds to its profits at a stroke if he acquires the 61 per cent of BSkyB he does not own.

Spending of the broadcaster on marketing dwarfs that of other large companies.

From Dailymail.co.uk:

Rupert Murdoch is expected to slash BSkyB’s £1.2billion annual marketing budget by up to a third – adding hundreds of millions of pounds to its profits at a stroke if he acquires the 61 per cent of BSkyB he does not own.

One source said: ‘It makes BSkyB worth more like £12 a share rather than the 700p proposed by News Corp [where Murdoch is chairman]. BSkyB has been encouraged by News Corp to spend heavily to build its position.

But once this deal is done Rupert will say it can do the same with less and the savings will drop right to the bottom line.’ News Corp declined to comment.

Murdoch is expected by industry sources to cut the marketing budget as soon as he gains full control of the broadcaster.

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