Sony Max Reaps Advantages Of Strategic Digital Marketing

November 13th, 2013 by James

In the last two years, Sony Max has been a perfect example of a company reaping the benefits of digital marketing.

The Indian entertainment television channel has seen a huge jump in the count of fans and followers on Facebook and Twitter. While in 2011, Facebook fans of Sony Max were 15,000, but the count quickly jumped to 5, 50,000 in 2012 and Twitter followers went from 995 to 3,400. The highest jump for Sony Max came in the November 2012 to September 2013 period when the Twitter number increased to 1, 17,314 followers and Facebook fans stood at 12, 38,521 people.

Sony Max Reaps Advantages Of Strategic Digital Marketing

“Digital is a very important part of our strategy. It is a way to communicate with our audience and connect with them in a unique way. It is an interactive tool, modified to suit the marketing needs,” said Vaishali Sharma, Vice-President, Marketing, Max.

“Digital is a very important part of our strategy. It is a way to communicate with our audience and connect with them in a unique way. It is an interactive tool, modified to suit the marketing needs,” said Vaishali Sharma, Vice-President, Marketing, Max.

“We as a country are so much into Hindi films that they are very much a part of our DNA. The brief was to integrate that with the brand thought of ‘Deewaana bana de’. But unlike earlier versions, this year we took it to the next step by moving into the consumer’s life. The audience here is expressing their deewangi themselves,” Sharma pointed out.

Turkey Must Tighten Fiscal And Monetary Policy, Says IMF

October 6th, 2013 by James

The International Monetary Fund has urged Turkey to tighten its fiscal and monetary policies for reducing its external imbalances that have been exacerbated by capital outflows from emerging markets.

Turkey Must Tighten Fiscal And Monetary Policy, Says IMF

“The market reappraisal of advanced economies’ monetary policies has exposed Turkey’s main vulnerability — its external imbalance,” the IMF said after a mission visit to Turkey.

“In this context and with gross external financing needs projected to remain high over the next few years, a weakening or a reversal of capital flows present a major challenge for the Turkish economy,” the Fund said in a statement.

The current account deficit of Turkey should widen to 7 percent of its GDP this year, as per IMF. It should stay that way in 2014, in part due to more gold imports, the IMF added.

Lira’s fall had worsened the outlook for inflation, Turkey’s central bank governor, Erdem Basci, said last week. He added the central bank would be implementing additional monetary tightening in its complex money market operations if there were risks of price growth getting out of control. The lira was unjustifiably weak, and said inflation would be higher than the previous forecast of the bank, Basci said.

Why To Choose Smart Online E-Commerce Solutions?

August 1st, 2013 by James

Whether you are running a brick and mortar establishment (restaurant, retail store or, otherwise) or trying to become an online retailer, a quality e-commerce solution and shopping cart system is important for the growth of your business in the short as well as the long run.

One of the biggest reasons why shopping carts are becoming popular among business owners across the world is because there has been a dramatic increase in the use of internet by customers to research products and services before making a purchase. And, the more people research about your products and services, the more users and your business would have endless opportunities to convert them into loyal and repeating customers.

By setting up a website and shopping cart to do business online, you can easily attract thousands of customers who can be seen using their Smartphone or tablet as a big majority of them use their devices to either shop online or research their purchases. This also means that by delaying or neglecting the importance and popularity of shopping carts, you can unknowingly losing out on the possibility to market and sell your products.  If that was not all, a shopping cart enabled website has the potential of advertising and promoting its products and services online to targeted geographic locations, an approach that is generally cheaper, cost-effective, and even more influential than the increasingly outdated traditional advertising methods.

By choosing smart, online e-Commerce solutions, you can easily tap into markets that may not have been identified or explored in the past. Moreover, even a small online entity using a shopping cart is treated almost on the par with big companies as purchasing decisions are influenced by positive reviews, feedback, testimonials, and comments and not by the size of operations or premises.

To reap the advantages of shopping carts, you can simply make a quick search for 1ShoppingCart storefront software that is one of the best things for profit-oriented business owners and marketers.

Continued Efforts are all what it Takes to Taste Online Success

May 1st, 2012 by James

successThe famous words, “If you build it, they will come” that have induced many business owners in the past are not true in today’s web world. Many web designers have rightly told you, “If you build it and leave it, they will never come”. In today’s online world, a business must not only ensure that a website is created to serve its business cause but it must work on it on a continuous basis.

One can easily conclude that the best words will be something like this, “If you build, nourish & maintain it, they will come forever“.

A business can expect to reap benefits of online presence and online market only when it makes every possible effort to keep it updated and relevant. In order to do so, it needs to ensure that things are best left to an expert such as an internet marketing agency rather than novices.

The online world of today leaves no scope for any business, small or big, to maintain a low profile and still be an apple of all eyes. This is the reason why even already established and successful businesses like Wal-Mart, Microsoft and Adobe make it a point to update their websites on a regular basis. They could have forgotten their website as people would have anyway reached them. But, can they afford such laxity? The answer is a big NO. This is because no business, however successful and big, is safe in today’s marketplace.

By putting its efforts and marketing campaigns to rest, a business unknowingly gives an opportunity to its peers to go ahead of it and rule the market; no business in the world can afford such negligence. No business is an exception to this business theory, not even yours.

All in all, it is best for a business to perform like a workhorse that never sleeps or takes breaks. In its attempts to do so, a website can do wonders. After all, a website can be an excellent option for any business that strives for profits and exposure in today’s marketplace.

Why to choose Email Marketing Services?

April 23rd, 2012 by James

If you are running a small or big business but not using email marketing software for promoting your business, you are losing out on endless opportunities. The YouTube video helps you get qualified information on electronic mail marketing so that you can easily reap and optimize benefits of email marketing services. The marketing video also highlights details on some of the best email marketing campaigns today.

SEO Ranking Factors-All you should know

April 16th, 2012 by James

In this YouTube video on online marketing, Rand Fishkin from SEOmoz.org gives understanding on SEO Ranking Aspects. This Internet Marketing video shows Fishkin providing an individual interview to Benu Aggarwal from Landmark Internet Marketing during SMX 2009 Washington.

Why To Build Online Presence For Your Small Business?

March 13th, 2012 by James

The seemingly infinite influence of the Internet has been encouraging owners of small as well as big businesses to transform their brick-and-mortar business into an online store in no time.

Why To Build Online Presence For Your Small Business

The best part is that size and level of operations does not matter when it comes to online marketing, but strategy does, and this means that small business owners have as much chances of reaping the benefits of internet marketing as big companies.

It is worthwhile to note here that a well planned and carefully implemented online presence can do wonders to the fortune of an online business by helping it to tap into a marketing avenue that can be specifically targeted to their potential customers. The fact that online marketing is not a choice anymore, but a necessity in today’s cutthroat business environment means that businesses that are avoiding or delaying an effective internet presence are already losing out on thousands of opportunities to their online competitors, knowingly or unknowingly.

It is also worth noting here that more and more customers are going online to reap the endless benefits of online shopping. Since this form of shopping helps them save time, efforts, and money and customers have little time at their disposal to shop at traditional stores where choices are limited, online shopping has became a phenomenon in a short period of time.

One of the biggest advantages associated with online shopping and online marketing is that it brings both small as well as big businesses on the same platform and every one of them has the same chance to make it big. Not only this, an online business can easily attract customers using online marketing tools and techniques without putting a burden on its budget. If that was not all, effective internet presence is also helping small businesses identify and explore rewarding opportunities that either never existed before, or were too expensive to tap into.

The list of benefits associated with internet presence does not end here. By having a strong presence on the Internet, an online business can easily lift its profile and become a credible organization in the eyes of its customers. Not only this, transformation of offline businesses to online entities even help in automating the processes and sub-processes of the business and this also means that the website of the business and the business is available 24 hours a day, 7 days a week, and 365 days a year without any extra staff costs or overtime rates. It also means that an online business can accept online orders at all hours of the day and night even long after the brick-and-mortar business is closed for the day or for holidays. Furthermore, internet marketing serves as a great medium to break down geographical boundaries and limitations by helping customers locate and buy products and services from all parts of the world by using safe, secured, and flexible payment options.

One of the other advantages associated with the online form of marketing is that it helps businesses keep customers updated and interested about the offered products and services besides communicating feedback of the customers instantly, which can then be used to formulate business strategies to attract existing and potential customers. The advantages of an online presence are also rewarding for the business and its employees. By having a page for frequently asked questions, the business can relieve its employees, especially customer support, from replying to common questions time and again.

All in all, it is rewarding in every sense for an online business to highlight on the tools and techniques of online marketing so as to tap into almost any market, from almost any geographical location by emphasizing on an effective online presence.

Benefits of Paid Reviews-Online Marketing

February 29th, 2012 by James

If you want to create buzz about your online business, existing or new, on the Internet, paid reviews can help you dramatically.

Benefits of Paid Reviews-Online Marketing

The fact that paid reviews come from high-value websites and blogs (with good page rank) means that you would be getting one-way links from these sites, which would significantly enhance your website’s page rank and enhance position in search engine results.

If that was not all, your links on these sites would also be seen and likely to be clicked by their visitors that may soon become regular visitors and customers of your website and business, respectively. This form of online marketing is therefore rewarding for your business in every possible sense by driving interested visitors to your site without your business spending anything more than what paid for the reviews.

Moreover, you always have the option of accepting or rejecting the review depending on its quality and uniqueness. This means that website and blog owners who submit irrelevant, duplicate, or low quality content would not be paid for their services while website and blog owners who submit unique, relevant, high-quality, and useful content would be paid by you.

All in all, paid reviews constitute one of the best forms of online marketing when it comes to creating buzz about your business online and creating brand awareness about the offered products and services.

Direct Response Advertising-Hard Nut To Crack

January 22nd, 2012 by James

Direct Response Advertising-Hard Nut To CrackDirect response advertising to potential customers can be very demanding to say the least. An online business pays for clicks and leads and then hope for the best–sales flowing in, but these expectations may not always turn into realities.

As a result, marketers switch back to the bottom and continue persist with old marketing techniques (no innovation, all bookish techniques that no longer benefit).

The second issue related to direct marketing is that you will be hiring a marketing professional that will put a heavy burden on your pocket and you may soon find out that the professional does not have the expertise to create a successful ad campaign, target the right market, and analyze results.

If that is not all, returns from direct marketing equate to losses for most marketers (it is a fact). In exceptional cases, direct marketing campaigns may deliver success, but that will be confined to a single digit even after spending a fortune. One of the other disadvantages associated with the direct form of marketing is that results are difficult to be measured. Unless you are offering incentives in the form of unique coupons or discounts that are actually availed by customers, there is no way to track the success of a direct ad campaign.

In short, it is best to go for ad in a local newspaper, magazine, or bill board if you do not have the budget to hire a experienced, successful, and professional marketing company.

Families cannot afford a step further ahead on housing ladder

December 22nd, 2011 by James

Families cannot afford a step further ahead on housing ladderTough conditions are being faced by young homebuyers in a generation. They are required to borrow five times their income to take the second step on the property ladder.

Figures from Lloyds TSB revealed that homes are at their least affordable for second-time buyers than at any point in the last twenty five years.

The research found the so-called second steppers are finding it hard to attain their goal of starting families and upgrade to a larger and more expensive home.

Suren Thiru, housing economist at Lloyds, said: ‘The issue of second stepper affordability is a key one in trying get the housing market moving again.

‘The current difficulties in this segment of the market are restricting the supply of starter properties for first-time buyers as well as preventing many of those who need to move from doing so.’

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