Senate Commerce Committee Chairman targets ‘Data Pass’ Marketing

May 29th, 2010 by James

Senate Commerce Committee Chairman targets 'Data Pass' MarketingSenate Commerce Committee Chairman Jay Rockefeller (D-W.Va.) proposed The “Restore Online Shoppers’ Confidence Act,” which would be preventing companies from enrolling consumers in paid-subscription programs unless the consumers gave their acceptance by entering their credit card details.

This proposal is expected to prevent web companied from duping consumers into signing up for paid subscription deals they originally do not want.

From Mediapost.com:

Webloyalty, Affinion and Vertrue target consumers immediately after they have made purchases on online retail sites like Fandango by sending pop-up ads that offer discounts. In the past, people who clicked on the pop-ups landed on a site where they could enroll in coupon programs simply by providing their email address and clicking a ‘yes’ button.

The ecommerce sites then shared financial information with the post-transaction companies, which would charge consumers monthly fees ranging up to $20. Many Web users said they did not realize the companies were going to charge their credit cards.

When these consumers complained, the companies attempted to refund as little money as possible through “refund mitigation” programs, according to a Commerce Committee report issued on Wednesday. For instance, the post-transaction would agree to cancel users’ accounts, but would balk at refunding fees already paid, according to the report.

Webloyalty remarked that its present policies will be meeting virtually all requirements of the proposed legislation.

Be Sociable, Share!

    Tags: ,

    Comments are closed.

    Market and Business Related

    Amazon CEO Buys Washington Post

    Amazon CEO Buys Washington Post

    Twitter Marketing – Tips and Tools

    Twitter Marketing – Tips and Tools

    Benefits of Payday Loans

    Benefits of Payday Loans

    What to buy for Christmas!

    What to buy for Christmas!

    Slow Eurozone Growth Reason Behind Slump For Stocks

    Slow Eurozone Growth Reason Behind Slump For Stocks

    Barclays Admits Job Cuts In India

    Barclays Admits Job Cuts In India

    wp

    %d bloggers like this: