Integrated marketing campaigns are best

May 24th, 2010 by James

Integrated marketing campaigns are bestIf you are running a business and about to introduce a successful marketing campaign, an integrated approach is the best option for you.

Experts are of the view that an integrated cross-channel marketing strategy based on a solid foundation and requiring exceptional analytic processes and data management is the best bet in today’s times.

From qas.co.uk:

Writing for Direct Marketing News, Bo Chipman, Senior Director of Account Management at Merkle, noted that delivering a positive marketing experience to customers requires a “systematic, integrated, cross-channel” campaign.

He noted that properly integrated marketing tends to be more successful than traditional methods.

“Consider these points. First, consumers who receive both email and direct mail pieces generally contribute more per household. Second, the use of the same agency and resources across multiple channels may reduce overheads and increase the bottom line,” Mr Chipman commented.

He added that an integrated cross-channel strategy requires a solid foundation that involves good data management and analytic processes.

In order to engage consumers, creativity is the key to success and must be always emphasized upon.

Be Sociable, Share!

    Tags: , , , ,

    • Comments Off on Integrated marketing campaigns are best
    • Posted in News

    Comments are closed.

    Market and Business Related

    Custom Essay Services – Best Paper Writers

    Custom Essay Services – Best Paper Writers

    GE jumps into retail banking

    GE jumps into retail banking

    Face Of US Ambassador Slashed In South Korea

    Face Of US Ambassador Slashed In South Korea

    Why It Pays To Be an Annuity Buyer

    Why It Pays To Be an Annuity Buyer

    Social Media Marketing Bootcamp for Businesses

    Social Media Marketing Bootcamp for Businesses

    Think ahead of others while marketing

    Think ahead of others while marketing

    wp

    %d bloggers like this: