A Quarter of senior managers to be shown the door by Channel 4

July 22nd, 2010 by James

A Quarter of senior managers to be shown the door by Channel 4Channel 4 is about to cut 25 percent of its 48 senior managers and recently appointed Julian Bellamy as the acting Chief Creative Officer.

New chief executive David Abraham of Channel 4 is to halve the number of his direct reports to 6 from 13, and is expected to reduce the group of senior management by 12 posts before this year end.

From Guardian.co.uk:

“We will also look at a further restructuring of our commissioning teams to again reduce layers of management and overlap and offer our independent suppliers that same direct route into our senior creative decision-makers.”

The restructure, which will see group finance director Anne Bulford promoted to chief operating officer, will also see the creation of two new senior executive posts.

One new role will combine responsibility for corporate relations, marketing, press and publicity and policy and regulations. Channel 4 is also creating a new role for a director of audience technologies and insight.

Matt Baker, who has headed Channel 4’s press office for the past decade, has decided to leave the broadcaster. He joined from Sunday Business, where he held the role of media editor, in 1998. Previously he had been the editor of trade magazine Broadcast.

Baker will stay at Channel 4 until an appointment is made to the new marketing, public affairs and communications role and is planning to take a break from PR to concentrate on freelance writing.

Abraham said that the aim is to fundamentally change company culture to focus more on the audience besides creating an even greater sense of connection with the brand in the highly competitive, converged world of fully digital media.

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