Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

Pfizer Considering $100 Billion Bid For AstraZeneca

April 22nd, 2014 by James

Pfizer (PFE.N), U.S. pharmaceutical giant, has approached British rival AstraZeneca (AZN.L) for proposing a 60 billion pound ($101 billion) takeover, according to Britain’s Sunday Times.

Pfizer Considering $100 Billion Bid For AstraZeneca

The newspaper cited senior investment bankers and industry sources as saying that informal talks about a deal had taken place between the two but that no talks were presently underway after AstraZeneca resisted the approach. AstraZeneca, Britain’s second-biggest pharmaceuticals group, is commonly touted as a potential takeover target as it fights with patents expiring on a number of best-selling drugs.

The company has managed to attract attention for experimental cancer drugs it is developing and its acquisition may be good news for Pfizer that has faced patent losses of its own, notably anti-cholesterol treatment Lipitor. Pfizer could use cash it has accumulated through overseas subsidiaries that if repatriated to the U.S. would be heavily taxed.

AstraZeneca has a market valuation of around $80 billion, compared with Pfizer – valued at $193 billion, according to Thomson Reuters’ data. In the fourth quarter of 2013, earnings at AstraZeneca fell 6 percent and the company said it is expecting earnings to keep falling in 2014 as generic competition to Nexium takes a big bite out of U.S. profits from late May.

The last big acquisition of Pfizer was in 2009, when it bought U.S. rival Wyeth for $68 billion.

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Chevron Allowed To Fraud Claims Against Patton Boggs

April 3rd, 2014 by James

A New York judge has allowed Chevron Corp to sue Patton Boggs over claims that the Washington law and lobbying firm indulged in fraud while making attempts to enforce a multibillion-dollar environmental judgment for a group of Ecuadorean villagers.

Chevron Allowed To Fraud Claims Against Patton Boggs

On Monday, U.S. District Judge Lewis Kaplan gave his ruling in Manhattan federal court. The judge remarked he had difficulties with the argument of Patton Boggs that a New York court did not have jurisdiction to hear the case. Patton Boggs partners in question “at least arguably were domiciliaries of the states of the United States” and the firm had the burden of proving partners intended to give up their U.S. domiciles or take up domicile in a foreign country, said the judge.

“This is about holding accountable all those who are responsible for trying to enforce this travesty of justice that occurred in Ecuador,” Chevron’s lawyer, Randy Mastro, said in an interview. “Now there will be the opportunity to hold Patton Boggs accountable for its role.”

In a statement, Patton Boggs general counsel Charles Talisman called claims of Chevron “baseless and unlikely ever to proceed to litigation on the merits.” Talisman added the case was in its early stages and there were still jurisdictional arguments being made.

“If this case advances…we look forward to showing the lack of merit in Chevron’s allegations regarding our law firm,” he said. “We have no doubt that we acted ethically and properly in assisting these communities, and that we will be able to demonstrate this to the court if that becomes necessary.”

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