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Sony Max Reaps Advantages Of Strategic Digital Marketing

November 13th, 2013 by James

In the last two years, Sony Max has been a perfect example of a company reaping the benefits of digital marketing.

The Indian entertainment television channel has seen a huge jump in the count of fans and followers on Facebook and Twitter. While in 2011, Facebook fans of Sony Max were 15,000, but the count quickly jumped to 5, 50,000 in 2012 and Twitter followers went from 995 to 3,400. The highest jump for Sony Max came in the November 2012 to September 2013 period when the Twitter number increased to 1, 17,314 followers and Facebook fans stood at 12, 38,521 people.

Sony Max Reaps Advantages Of Strategic Digital Marketing

“Digital is a very important part of our strategy. It is a way to communicate with our audience and connect with them in a unique way. It is an interactive tool, modified to suit the marketing needs,” said Vaishali Sharma, Vice-President, Marketing, Max.

“Digital is a very important part of our strategy. It is a way to communicate with our audience and connect with them in a unique way. It is an interactive tool, modified to suit the marketing needs,” said Vaishali Sharma, Vice-President, Marketing, Max.

“We as a country are so much into Hindi films that they are very much a part of our DNA. The brief was to integrate that with the brand thought of ‘Deewaana bana de’. But unlike earlier versions, this year we took it to the next step by moving into the consumer’s life. The audience here is expressing their deewangi themselves,” Sharma pointed out.

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