Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

Google Shows Arrogance, Says Gmail Users Have No Privacy

August 25th, 2013 by James

In a response to a class action complaint filed in multi-district litigation, search engine giant Google has showed its arrogance by saying people can’t expect privacy when sending a message to a Gmail address.

Google’s brief said: “Just as a sender of a letter to a business colleague cannot be surprised that the recipient’s assistant opens the letter, people who use web-based email today cannot be surprised if their emails are processed by the recipient’s [email provider] in the course of delivery. Indeed, ‘a person has no legitimate expectation of privacy in information he voluntarily turns over to third parties.”

Google Shows Arrogance, Says Gmail Users Have No Privacy

People who care about their email correspondents’ privacy should not use the Internet giant’s service, Consumer Watchdog said. “Google has finally admitted they don’t respect privacy,” said John M. Simpson, Consumer Watchdog’s Privacy Project director. “People should take them at their word; if you care about your email correspondents’ privacy don’t use Gmail.”

“Google’s brief uses a wrong-headed analogy; sending an email is like giving a letter to the Post Office,” said Simpson. “I expect the Post Office to deliver the letter based on the address written on the envelope. I don’t expect the mail carrier to open my letter and read it. Similarly when I send an email, I expect it to be delivered to the intended recipient with a Gmail account based on the email address; why would I expect its content will be intercepted by Google and read?”

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  • Published in News

Amazon CEO Buys Washington Post

August 7th, 2013 by James

Jeffrey P Bezos has agreed to buy the newspaper assets of The Washington Post Company for USD 250 million. This would be the maiden entry of the Amazon founder and chief executive officer into the newspaper industry.

Amazon CEO Buys Washington Post

“This will be uncharted terrain and it will require experimentation,” he said in an interview to The Washington Post. “There would be change with or without new ownership.

But the key thing I hope people will take away from this is that the values of The Post do not need changing. The duty of the paper is to the readers, not the owners,” he said.

“This is a day that my family and I never expected to come. The Washington Post Company is selling the newspaper that it has owned and nurtured for eight decades,” The Washington Post publisher Katharine Weymouth, said in a note to Post employees.

In the last few years, the newspaper industry has seen a decline in circulation and a drastic drop in print revenue.

Bezos himself will buy the news organization and become its sole owner when the sale is completed, probably within 60 days and the Seattle-based Amazon will have no role in the purchase.

“The rise of the Internet and the epochal change from print to digital technology have created a massive wave of competition for traditional news companies, scattering readers and advertisers across a radically altered news and information landscape and triggering mergers, bankruptcies and consolidation among the owners of print and broadcasting properties,” the daily said.

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  • Published in Reviews

Why To Choose Smart Online E-Commerce Solutions?

August 1st, 2013 by James

Whether you are running a brick and mortar establishment (restaurant, retail store or, otherwise) or trying to become an online retailer, a quality e-commerce solution and shopping cart system is important for the growth of your business in the short as well as the long run.

One of the biggest reasons why shopping carts are becoming popular among business owners across the world is because there has been a dramatic increase in the use of internet by customers to research products and services before making a purchase. And, the more people research about your products and services, the more users and your business would have endless opportunities to convert them into loyal and repeating customers.

By setting up a website and shopping cart to do business online, you can easily attract thousands of customers who can be seen using their Smartphone or tablet as a big majority of them use their devices to either shop online or research their purchases. This also means that by delaying or neglecting the importance and popularity of shopping carts, you can unknowingly losing out on the possibility to market and sell your products.  If that was not all, a shopping cart enabled website has the potential of advertising and promoting its products and services online to targeted geographic locations, an approach that is generally cheaper, cost-effective, and even more influential than the increasingly outdated traditional advertising methods.

By choosing smart, online e-Commerce solutions, you can easily tap into markets that may not have been identified or explored in the past. Moreover, even a small online entity using a shopping cart is treated almost on the par with big companies as purchasing decisions are influenced by positive reviews, feedback, testimonials, and comments and not by the size of operations or premises.

To reap the advantages of shopping carts, you can simply make a quick search for 1ShoppingCart storefront software that is one of the best things for profit-oriented business owners and marketers.

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  • Published in Online Marketing