Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

Google Struggling To Make Money On Mobile Devices

July 30th, 2013 by James

Despite spending a year on how does Google make more money on mobile advertisements, the company is still clueless on the best possible steps before it.

Google Struggling To Make Money On Mobile Devices

The financial report of the company revealed that second-quarter results analysts’ expectations for revenue and profit and the desktop search engine business of the company continues to slow and ad prices continue to fall as it struggles to make as much money on mobile devices.

Colin W. Gillis, a technology analyst at BGC Partners, wrote a haiku before the earnings announcement: “The results should be/ pretty as a picture to/ justify the stock.” But shares that fell 1 percent ahead of the report on July 18, fell another 4 percent in after-hours trading.

“One of the reasons why people like Google is you can look forward and see what they’re doing with Glass and laying fiber and driverless cars and Chrome, chasing after new revenue streams,” Gillis said. “But those are still pretty far away. Google’s core business is all about advertising and clicks, and the core business is absolutely maturing.” He added that mobile ads are inexpensive yet “overpriced because the conversion rates are so low.” “It’s still too hard to transact on a phone,” Gillis said.

“There used to be a discount you would get for going after traffic on tablets instead of desktops,” said Keith Wilson, vice president for agency products at the Search Agency. “Now that is disappearing. That is what is going to drive up CPC’s in the mobile space. This has been a catalyst for prioritizing mobile.”

  • Comments Off on Google Struggling To Make Money On Mobile Devices
  • Published in News

Hackings Linked To Report By Google Researcher

July 16th, 2013 by James

According to an announcement by Microsoft Corp, hackers have attacked some computers by exploiting a bug in Windows that was first disclosed a few months back by a Google Inc researcher, who came under fire at the time for publicizing the flaw without going to the software company first.

Hackings Linked To Report By Google Researcher

In an advisory, Microsoft provided few details about the attacks and remarked hackers had launched “targeted attacks”. The disclosure of Google security engineer Tavis Ormandy was controversial as he posted technical information on the Web that described the bug in the Windows operating system that some experts remarked could help malicious hackers launch attacks, before Microsoft had released software to fix it.

Ormandy also drew attention as he lashed out in a blog posting at long-time Google rival Microsoft, saying that its security division was difficult to work with and he even advised other researchers to use pseudonyms and anonymous email when communicating with the software maker.

“It leaves a slightly bad taste in the mouth to see somebody who is a Google security researcher have a pop at Microsoft,” said Graham Cluley, an independent security researcher.

Meanwhile, Microsoft officials declined to make a comment when asked if they believed the disclosure of Ormandy had led to the attacks.

  • Comments Off on Hackings Linked To Report By Google Researcher
  • Published in News

wp