Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

Benefits of Paid Reviews-Online Marketing

February 29th, 2012 by James

If you want to create buzz about your online business, existing or new, on the Internet, paid reviews can help you dramatically.

Benefits of Paid Reviews-Online Marketing

The fact that paid reviews come from high-value websites and blogs (with good page rank) means that you would be getting one-way links from these sites, which would significantly enhance your website’s page rank and enhance position in search engine results.

If that was not all, your links on these sites would also be seen and likely to be clicked by their visitors that may soon become regular visitors and customers of your website and business, respectively. This form of online marketing is therefore rewarding for your business in every possible sense by driving interested visitors to your site without your business spending anything more than what paid for the reviews.

Moreover, you always have the option of accepting or rejecting the review depending on its quality and uniqueness. This means that website and blog owners who submit irrelevant, duplicate, or low quality content would not be paid for their services while website and blog owners who submit unique, relevant, high-quality, and useful content would be paid by you.

All in all, paid reviews constitute one of the best forms of online marketing when it comes to creating buzz about your business online and creating brand awareness about the offered products and services.

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  • Published in Online Marketing

Yahoo Chairman Exits

February 16th, 2012 by James

Yahoo Chairman ExitsRoy Bostock, the chairman of Yahoo Inc, and three other directors will step down as the struggling company ploughs ahead with an internal overhaul. Yahoo is presently including discussions on dealing with its stakes in Alibaba Group of China and Yahoo Japan.

Yahoo appointed former Rovi Corp CEO and International Business Machines Corp veteran Alfred Amoroso and ex-eBay COO Maynard Webb as independent directors, according to a company announcement.

“We have engaged with potential investors and reviewed proposals concerning an equity investment in the company, although at this time there have not been any proposals which have been deemed by the committee to be attractive to our shareholders,” Bostock said in a letter to shareholders released on Tuesday.

“We are also in active discussions with our partners in Asia regarding the possibility of restructuring our holdings in Alibaba Group and Yahoo Japan. The complexity and unique nature of these transactions is significant,” the letter said.

Greece Hurries To Satisfy Lender Demands

February 14th, 2012 by James

Greece Hurries To Satisfy Lender DemandsOn Tuesday, the Greece government rushed to find 325 million euros in budget cuts for satisfying finance ministers of the eurozone who are deciding whether to sign off on a rescue package to save the country from a chaotic default.

Political leaders of the country, squeezed between skeptical European capitals and deep anger, need to produce written commitments to stick to the terms of the 130 billion euro ($172 billion) bailout before the ministers meet on Wednesday.

The European Central Bank also said it may use profits from Greek bonds to help restructure the country’s debt.

“They could use it to contribute to the sustainability of Greek debt,” ECB Executive Board member Benoit Coeure said in an interview with French daily Liberation.

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  • Published in News

Amazon And Viacom Close To Deal

February 13th, 2012 by James

Amazon-And-Viacom-Close-To-DealIn what is seen as one of the last steps in a plan to launch a standalone subscription service to compete with Netflix Inc, Amazon.com Inc is about to announce a Web video deal with Viacom Inc.

Viacom that owns TV shows and movies from MTV Networks, Nickelodeon and Paramount Studios will be the latest of many partners Amazon has made deals with for its Prime Instant Video service. Major studios including CBS Corp, Time Warner Inc’s Warner Bros, News Corp’s Fox, Sony Corp, Comcast Corp’s NBC Universal and Walt Disney Co have licensed programming to the retailer.

The company would be announcing a new online video deal this week, Viacom Chief Executive Philippe Dauman told Wall Street analysts last week but hesitated to name the partner and a Viacom spokesman declined to comment further.

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  • Published in Reviews

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