January 22nd, 2012 by admin
Direct response advertising to potential customers can be very demanding to say the least. An online business pays for clicks and leads and then hope for the best–sales flowing in, but these expectations may not always turn into realities.
As a result, marketers switch back to the bottom and continue persist with old marketing techniques (no innovation, all bookish techniques that no longer benefit).
The second issue related to direct marketing is that you will be hiring a marketing professional that will put a heavy burden on your pocket and you may soon find out that the professional does not have the expertise to create a successful ad campaign, target the right market, and analyze results.
If that is not all, returns from direct marketing equate to losses for most marketers (it is a fact). In exceptional cases, direct marketing campaigns may deliver success, but that will be confined to a single digit even after spending a fortune. One of the other disadvantages associated with the direct form of marketing is that results are difficult to be measured. Unless you are offering incentives in the form of unique coupons or discounts that are actually availed by customers, there is no way to track the success of a direct ad campaign.
In short, it is best to go for ad in a local newspaper, magazine, or bill board if you do not have the budget to hire a experienced, successful, and professional marketing company.
Tags: direct ad campaign, Direct Marketing, direct marketing campaigns, Direct response advertising, marketing techniques, professional marketing company