Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

Starbucks Profit Beats Expectations

January 29th, 2012 by James

SStarbucks Profit Beats Expectationstarbucks Corp reported a quarterly profit that topped view of the Wall Street but it was not enough to save its shares that fell as investors in the world’s biggest coffee chain focused on softness in Europe rather than strength in the United States.

Shares of the company up roughly 45 percent from a year ago and hovering near all-time highs, were off 2.2 percent at $47.26 in extended trading after closing at $48.34.

Starbucks has been underperforming internal targets in Europe where high unemployment and debt worries weigh heavily on consumers and the company has taken steps for improving results there, Chief Financial Officer Troy Alstead said on a webcast.

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Online Writing Services-All You Should Know

January 27th, 2012 by James

Online Writing Services-All You Should KnowIf you are looking for the best writing services, going online is the best way for you. This is not just because you can easily find affordable and customized research paper and other writing solutions, but also because it is the best and the fastest way to get quality solutions.

The best part is that you can even benefit from professional academic research and writing services such as online essays without compromising on quality of the paper writing services. Moreover, these services are supported by fast execution but that does not, in any way, mean a compromise on the overall quality and originality. If that is not all, you can always be assured of having these solutions before deadlines while avoiding heavy workload, at the workplace or college campus.

To access these services, you just need to go online and search for keywords such as “writing services“, “essay writing services“, or “customized writing solutions.” Once you have selected a few providers, you just need to compare the products and services offered by them to choose the best that fits your specific needs. Last but not the least it is very important for you to prefer quality over quantity and reputation of the provider above anything.

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Direct Response Advertising-Hard Nut To Crack

January 22nd, 2012 by James

Direct Response Advertising-Hard Nut To CrackDirect response advertising to potential customers can be very demanding to say the least. An online business pays for clicks and leads and then hope for the best–sales flowing in, but these expectations may not always turn into realities.

As a result, marketers switch back to the bottom and continue persist with old marketing techniques (no innovation, all bookish techniques that no longer benefit).

The second issue related to direct marketing is that you will be hiring a marketing professional that will put a heavy burden on your pocket and you may soon find out that the professional does not have the expertise to create a successful ad campaign, target the right market, and analyze results.

If that is not all, returns from direct marketing equate to losses for most marketers (it is a fact). In exceptional cases, direct marketing campaigns may deliver success, but that will be confined to a single digit even after spending a fortune. One of the other disadvantages associated with the direct form of marketing is that results are difficult to be measured. Unless you are offering incentives in the form of unique coupons or discounts that are actually availed by customers, there is no way to track the success of a direct ad campaign.

In short, it is best to go for ad in a local newspaper, magazine, or bill board if you do not have the budget to hire a experienced, successful, and professional marketing company.

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U.S. Charges 7 In Dell Insider Trading Case

January 19th, 2012 by James

U.S. Charges 7 In Dell Insider Trading CaseSeven people have been charged by U.S. prosecutors with running a $62 million insider trading scheme. Making it one of the largest sweeps in the government’s investigation, the FBI in New York arrested four people and authorities announced previously secret charges against three others.

The prosecutors said the seven charged worked for five different hedge funds and investment firms and reaped nearly $62 million in illegal profits on trades in Dell Inc.

“It describes a circle of friends who essentially formed a criminal club, whose purpose was profit and whose members regularly bartered lucrative inside information,” Manhattan U.S. Attorney Preet Bharara said at a news conference.

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Apple CEO received stock award worth $376 million

January 18th, 2012 by James

Apple CEO received stock award worth $376 millionTim Cook, the chief executive of Apple Inc, received a one-time stock award worth nearly $400 million, the largest given by a company in a decade.

Board of the company granted Cook 1 million restricted stock units (RSUs) to signal its confidence in Cook. The company said in a Monday proxy filing that the stock award was worth more than $376 million, based on the closing price of Apple’s shares on August 24, 2011.

“As far as a singular award, we haven’t seen anything this large in a long time,” said Aaron Boyd, head of research at Equilar, an executive compensation data firm.

“The Board views his retention as CEO as critical to the Company’s success and smooth leadership transition. The RSU award is intended as a long-term retention incentive,” Apple said in its statement.

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Own-Transaction Rules To Be Revised By SNB Bank Council

January 9th, 2012 by James

Own Transaction Rules to Be revised BY SNB Bank CouncilOn Saturday, the Swiss National Bank (SNB) said it will be reviewing its internal rules governing own-transactions made by board members in attempts to clean up its image following a trading scandal centered on its chief.

“It became evident that, given the events of the past few days and developments in financial markets, as well as with a view to improving transparency, taking measures is in order,” the SNB said in a statement.

Credibility of the central bank is important to its ability to defend the cap of 1.20 francs per euro at a time when eurozone‘s heightened uncertainty may encourage investors to stash their funds in relatively safe Switzerland and again boost the value of the franc.

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Exxon To Sell Tonen Stake

January 5th, 2012 by James

In a deal that could be worth as much as $5 billion, Exxon Mobil (XOM.N) is in talks to sell most of its 50 percent stake in TonenGeneral Sekiyu KK (5012.T) back to its Japanese refining partner and unload other assets in Japan.

Exxon To Sell Tonen Stake

The deal would mark a retreat from the third-largest economy of the world by the U.S. oil giant that is emphasizing on its resources globally on exploration and production and shifting away from so-called downstream assets such as those held in Japan.

“If this report is true, it could open the door for TonenGeneral to realign in alliance with another company. That may or may not include capital ties,” said Hidetoshi Shioda, senior analyst at SMBC Nikko Securities.

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Nigeria declares state of emergency

January 2nd, 2012 by James

Nigerian President Goodluck Jonathan declared a state of emergency on Saturday in parts of Nigeria plagued by a violent Islamist insurgency. The President also ordered shutting down the borders with Cameroon, Chad, and Niger in the northeast.

Nigeria declares state of emergency

Jonathan told state television the measures would aim to restore security in troubled parts of Nigeria’s north.

“The temporary closure of our borders in the affected areas is only an interim measure designed to address the current security challenges and will be resumed as soon as normalcy is restored,” he said.

“The crisis has assumed a terrorist dimension,” Jonathan said. “I therefore urge the political leadership (in northern local governments) to give maximum cooperation to ensure that the situation is brought under control.”

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