Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

Apple iPhone and Privacy Tracking

April 28th, 2011 by James

Apple iPhone and Privacy TrackingSecurity researchers have found that Apple is putting privacy of its customers at risk by tracking locations of users and saving every detail to a secret file.

The Daily Mail quoted Pete Warden, one of the researchers who discovered the file, as saying, “Apple has made it possible for almost anybody – a jealous spouse, a private detective – with access to your phone or computer to get detailed information about where you’ve been.”

From in.finance.yahoo.com:

Warden and his fellow researcher Alasdair Allan have set up a web page to inform the public about the file, and to give away a programme that lets Apple users check what location data the phone is storing.

Indeed, anyone with access to an iPhone user’s computer could run Warden and Allan’s application and see a visualisation of the phone’s movements.

The application shows the phone’s location on a map. Anyone running the programme can see the phone owner’s location on a specific date; all the locations a user has ever visited with their phone; or an animated map of the user’s movements over time.

The iPhone records the information whether or not its user agrees to being tracked.

However, Apple has not revealed whether the function can be disabled.

It was also revealed that any one who stole the phone or gained access to the computer could build a detailed picture of movements of the owner.

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  • Published in News

Paywalls to be brought down by Google Update

April 26th, 2011 by James

Paywalls to be brought down by Google UpdatePage rank algorithm updates have been installed by Google that are expected to highlight quality web content over search engine optimized garble and promote quality journalism without paywalls.

The Panda update was rolled out on the Google’s English language search engine on 11 April.

From Theinquirer.net:

Visibility on a search engine is a metric used to gauge how close to the top a particular website appears when particular keywords are entered. Searchmetrics CEO Horst Joepen told The INQUIRER that websites that have low search engine visibility appear farther down in search rankings and are seen by fewer web users, adding that it would be “very bad” for website traffic.

Joepen said that Searchmetric’s tests showed that some price comparison websites fared particularly badly in its visibility tests with Google’s Panda algorithm. His firm reported visibility drops of up to 98 per cent, with Joepen saying that the declines were so great that the firm had to manually double check the validity of its algorithm.

When Google announced its Panda update the search giant claimed that less weight would be placed on websites that implement SEO, or in simple terms, binge on keywords. Google now says that quality, not quantity of keywords, is what it looks for, a claim that is backed up by Searchmetric’s tests.

Searchmetric has found that the time users spend on a particular website now plays a significant role in where it is ranked. Jeopen said that “the pressure on the [publishing] industry is to avoid SEO keywords” but added that Google might need to re-evaulate its algorithm as it has caused “collateral damage” to some websites.

Google claims that the update will produce search results that favour high quality websites, not ones that rely heavily on SEO.

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  • Published in Reviews

Google Update hits UK Online Marketing Services

April 21st, 2011 by James

Google Update hits UK Online Marketing ServicesMany prominent UK-based websites drop down the rankings after the latest update to Google’s results calculating algorithms. These websites now need to adjust their search engine optimization strategy to win back the positions.

Many technology sites were negatively affected, seeing their domains fall off the first page of Google’s search results, along with voucher and discount sites.

From Clickthrough-marketing.com:

According to the Guardian’s Charles Arthur, many technology sites were negatively affected, seeing their domains fall off the first page of Google’s results, along with voucher and discount sites.

He observed that the decrease could have potentially serious consequences for companies that gain most of their traffic from Google, describing it as “the difference between financial life and death.”

The update, which was applied to the US at the end of February and has now been implemented more widely, is intended to filter out what the search engine deems to be poor quality sites – so called ‘content farms’ that do not offer any original material.

Microsoft-owned comparison site Ciao, which is one of a number of firms currently bringing an anti-trust complaint against Google, was also one of the losers with the update.

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  • Published in Reviews

How to boost Affiliate Marketing Sales?

April 16th, 2011 by James

In this YouTube video, you will be accessing easy yet effective ways on how to double affiliate marketing sales and build a massive email list. This video on affiliate marketing will help you get started in the quest to become a master affiliate marketer.

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  • Published in Videos

How to Combine Online & Offline Marketing?

April 13th, 2011 by James

In this YouTube video on marketing, you will access details on how networking can be a great marketing strategy if used right. This video is a must-see for professionals, business owners, and sales professionals to generate leads and attract clients.

Successful Network Marketing Strategies

April 9th, 2011 by James

In this YouTube video, the host highlights the fact that success of an owner or marketer depends all on the trainings offered, the style of marketing methods taught, or no training offered at all. The marketing video also suggests that there are many effective marketing techniques that can be used to drive hundreds or even thousands of targeted visitors to your website every month.

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  • Published in Videos

Unilever shakeup puts marketing contract at risk

April 6th, 2011 by James

Unilever shakeup puts marketing contract at riskSir Martin Sorrell’s advertising giant WPP is on the brink of losing a marketing contract worth £281m as part of a massive shake-up by the consumer products giant Unilever.

Unilever spends a staggering £2.5bn advertising household favourites from Marmite to Ben & Jerry’s ice cream every year.

From Dailymail.co.uk:

But it has launched a review of the media planning and buying service offered by top agencies WPP (up 7.5p to 604p), Omnicom and Interpublic.

It is the latest change instigated by chief executive, Paul Polman, who has turned the business on its head since joining almost 12 months ago.

Sources say Unilever is close to announcing it is replacing WPP’s Mindshare agency for its crucial mainland China account.

The business is worth £281m in annual billing and arch rival Omnicom, through its media buying agency PHD, is understood to have clinched the deal.

Unilever is a top three client of WPP and the decision could cost it between £5m to £10m in fees.

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  • Published in Online Marketing

BSkyB marketing spend to be slashed by Rupert Murdoch

April 4th, 2011 by James

BSkyB marketing spend to be slashed by Rupert MurdochRupert Murdoch is expected to slash the £1.2billion annual marketing budget of BSkyB by upto a third, adding hundreds of millions of pounds to its profits at a stroke if he acquires the 61 per cent of BSkyB he does not own.

Spending of the broadcaster on marketing dwarfs that of other large companies.

From Dailymail.co.uk:

Rupert Murdoch is expected to slash BSkyB’s £1.2billion annual marketing budget by up to a third – adding hundreds of millions of pounds to its profits at a stroke if he acquires the 61 per cent of BSkyB he does not own.

One source said: ‘It makes BSkyB worth more like £12 a share rather than the 700p proposed by News Corp [where Murdoch is chairman]. BSkyB has been encouraged by News Corp to spend heavily to build its position.

But once this deal is done Rupert will say it can do the same with less and the savings will drop right to the bottom line.’ News Corp declined to comment.

Murdoch is expected by industry sources to cut the marketing budget as soon as he gains full control of the broadcaster.

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  • Published in Online Marketing

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