Security researchers have found that Appleis putting privacy of its customers at risk by tracking locations of users and saving every detail to a secret file.
The Daily Mail quoted Pete Warden, one of the researchers who discovered the file, as saying, “Apple has made it possible for almost anybody – a jealous spouse, a private detective – with access to your phone or computer to get detailed information about where you’ve been.”
Warden and his fellow researcher Alasdair Allan have set up a web page to inform the public about the file, and to give away a programme that lets Apple users check what location data the phone is storing.
Indeed, anyone with access to an iPhone user’s computer could run Warden and Allan’s application and see a visualisation of the phone’s movements.
The application shows the phone’s location on a map. Anyone running the programme can see the phone owner’s location on a specific date; all the locations a user has ever visited with their phone; or an animated map of the user’s movements over time.
The iPhone records the information whether or not its user agrees to being tracked.
However, Apple has not revealed whether the function can be disabled.
It was also revealed that any one who stole the phone or gained access to the computer could build a detailed picture of movements of the owner.
Page rank algorithm updates have been installed by Google that are expected to highlight quality web content over search engine optimized garble and promote quality journalism without paywalls.
The Panda update was rolled out on the Google’s English language search engine on 11 April.
Visibility on a search engine is a metric used to gauge how close to the top a particular website appears when particular keywords are entered. Searchmetrics CEO Horst Joepen told The INQUIRER that websites that have low search engine visibility appear farther down in search rankings and are seen by fewer web users, adding that it would be “very bad” for website traffic.
Joepen said that Searchmetric’s tests showed that some price comparison websites fared particularly badly in its visibility tests with Google’s Panda algorithm. His firm reported visibility drops of up to 98 per cent, with Joepen saying that the declines were so great that the firm had to manually double check the validity of its algorithm.
When Google announced its Panda update the search giant claimed that less weight would be placed on websites that implement SEO, or in simple terms, binge on keywords. Google now says that quality, not quantity of keywords, is what it looks for, a claim that is backed up by Searchmetric’s tests.
Searchmetric has found that the time users spend on a particular website now plays a significant role in where it is ranked. Jeopen said that “the pressure on the [publishing] industry is to avoid SEO keywords” but added that Google might need to re-evaulate its algorithm as it has caused “collateral damage” to some websites.
Google claims that the update will produce search results that favour high quality websites, not ones that rely heavily on SEO.
Many prominent UK-based websites drop down the rankings after the latest update to Google’s results calculating algorithms. These websites now need to adjust their search engine optimization strategy to win back the positions.
Many technology sites were negatively affected, seeing their domains fall off the first page of Google’s search results, along with voucher and discount sites.
According to the Guardian’s Charles Arthur, many technology sites were negatively affected, seeing their domains fall off the first page of Google’s results, along with voucher and discount sites.
He observed that the decrease could have potentially serious consequences for companies that gain most of their traffic from Google, describing it as “the difference between financial life and death.”
The update, which was applied to the US at the end of February and has now been implemented more widely, is intended to filter out what the search engine deems to be poor quality sites – so called ‘content farms’ that do not offer any original material.
Microsoft-owned comparison site Ciao, which is one of a number of firms currently bringing an anti-trust complaint against Google, was also one of the losers with the update.
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Sir Martin Sorrell’s advertising giant WPP is on the brink of losing a marketing contract worth £281m as part of a massive shake-up by the consumer products giant Unilever.
Unilever spends a staggering £2.5bn advertising household favourites from Marmite to Ben & Jerry’s ice cream every year.
Rupert Murdoch is expected to slash the £1.2billion annual marketing budget of BSkyB by upto a third, adding hundreds of millions of pounds to its profits at a stroke if he acquires the 61 per cent of BSkyB he does not own.
Spending of the broadcaster on marketing dwarfs that of other large companies.
Rupert Murdoch is expected to slash BSkyB’s £1.2billion annual marketing budget by up to a third – adding hundreds of millions of pounds to its profits at a stroke if he acquires the 61 per cent of BSkyB he does not own.
One source said: ‘It makes BSkyB worth more like £12 a share rather than the 700p proposed by News Corp [where Murdoch is chairman]. BSkyB has been encouraged by News Corp to spend heavily to build its position.
But once this deal is done Rupert will say it can do the same with less and the savings will drop right to the bottom line.’ News Corp declined to comment.
Murdoch is expected by industry sources to cut the marketing budget as soon as he gains full control of the broadcaster.
Security researchers have found that Apple is putting privacy of its customers at risk by tracking locations of users and saving every detail to a secret file.
