January 21st, 2011 by admin
Auto makers like Mercedes Benz, BMW, and Audi posted sales growth above 70 per cent in India during 2010 and the country remained a high growth market for the luxury car makers.
German luxury car maker BMW retained the first position in the Indian luxury car segment for the second consecutive year, selling 6,246 cars in 2010.
For the German auto maker, BMW 3 Series (2432 units), BMW 5 Series (2403 units) and BMW 7 Series (535 units) remained the top three selling models in India.
Andreas Schaaf, president, BMW India, said, “Our commitment to India is amongst the strategic decisions of the BMW Group. In 2010, we embarked on the second wave of India market offensive with a very carefully planned and passionately executed business strategy.” “Our strong brand creates highly desired cars, cars with future, vehicles that inspire our customers — and will take our company to a new dimension through their success,” he added.
Mercedes Benz sold a total of 5,819 units in 2010 registering 80 per cent growth over the corresponding period in 2009. The E- Class ( 2,490 units), C- Class ( 2,070 units) and the SUV range comprising the M- Class, GLClass and the R- Class with 523 units continued to drive volumes for the company.
“Mercedes- Benz’s strategy for the Indian market has been focused upon delivering the highest value to the customer as well as ensuring world class sales, after sales and vehicle ownership experience,” the company said.
BMW India achieved over 40 per cent market share of the luxury car segment with 73 per cent growth in sales in 2010.
Tags: Auto makers, BMW, BMW India, luxury car, Mercedes Benz