Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

Fairfax Media announced big expansion plans

June 28th, 2010 by James

Fairfax Media announced big expansion plansA major expansion of business journalism online and in print was announced today by Fairfax Media. The company will be harnessing its resources handling business reporting from across the country.

The company will benefit from its Businessday presence by 8 journalists in Auckland through the expansion plans.

From Stuff.co.nz:

Fairfax Media executive editor Paul Thompson said today that the group already had New Zealand’s largest team of specialist business journalists providing compelling content to print and online readers. The company’s Auckland-based multimedia business newsroom will, from July 1, be boosted by eight journalists now working for The Independent.

“The move is designed to make sure that the excellent work produced by The Independent journalists is made widely available to the large number of people who read our daily newspapers and websites each day,” Thompson said.

“Those journalists will form a crucial part of Fairfax Media’s multimedia Auckland newsroom, which provides high-quality journalism to all our brands in print and online. We believe it is particularly important to provide stronger business coverage online as that is where most readers of business news go first for reliable and agenda-setting stories.”

Businessday sections appear in Fairfax media newspapers The Dominion Post, The Press and the Waikato Times. Businessday.co.nz appears online as the business section of award winning news website Stuff.co.nz.

This move will mean closure of The Independent newspaper next month and a refocused strategy on the Businessday and Businessday.co.nz brands.

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Discovering easy ways to drive traffic

June 25th, 2010 by James

If you think that driving web traffic is one of the most difficult tasks before a business owner or online marketer, we recommend you to watch this YouTube video. This video will help you setup a powerful viral email marketing campaigns using three potent viral stimulators to drive significant web traffic.

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Bollore fined by EU for price fixing

June 24th, 2010 by James

Bollore fined by EU for price fixingFrench industry and media group Bollore was fined by EU antitrust regulators to the tune of 21 million euro ($28.18 million) for illegal price fixing in the carbonless paper industry.

Bollore was fined 22.68 million euros in December 2001 by The European Commission but the decision was annulled at a later stage on procedural grounds in September 2009.

From Economictimes.indiatimes.com:

EU antitrust regulators imposed a 21 million euro ($28.18 million) fine on French industry and media group Bollore on Wednesday for fixing prices illegally in the carbonless paper industry.

The European Commission, the EU competition watchdog, had in December 2001 fined Bollore 22.68 million euros. Bollore later appealed to the European Court of Justice, which annulled the decision in September 2009 on procedural grounds.

“The Commission has re-adopted the decision correcting the procedural error which led to the annulment of the 2001 decision,” the European Union executive said in a statement. It reduced the original fine after Bollore cooperated with the regulator.

Carbonless paper, or self-copying paper, is used for duplicating documents.

The procedural error leading to the annulment of the 2001 decision was corrected by the Commission, according to an executive of the European Union.

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Effective tips for Internet Marketing

June 23rd, 2010 by James

This YouTube video helps you get the best out of online marketing even with a small budget. The video highlights the roles and benefits of niche marketing, viral marketing, article marketing, affiliate marketing, and clickbank in promoting the products and services of an online business.

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True Benefits of Search Engine Marketing

June 22nd, 2010 by James

True Benefits of Search Engine MarketingIf you are an online marketer or business owner striving to promote your online business in a never-before way, you need to emphasize upon search engine marketing (SEM).

In today’s cutthroat business world, SEM acts as a savior for businesses that cannot afford to go beyond certain limits for marketing products and services.

From Bloggersandmarketers.com:

In today’s business world, hopes are endless but tools to satisfy these hopes are limited. One of these tools is search engine marketing that was been explored and is still getting explored by many small and big businesses. The concept of Search Engine Marketing, which was restricted to an elite few in the last few years, is now reaching the horizons of every modern business.

Since the Internet is the one-stop choice of one and all when it comes to finding a product or a service, there could not be any online promotional tool better than search engine marketing (SEM). This is because SEM starts its journey from the point where other web tools end their journey.

The easy-to-use yet high revenue-generating techniques of SEM are helping many small and big businesses to register triple-digit growth in terms of their returns on investments (RoI) besides maintaining an “unchallenged online presence” for these concerned businesses. This is because the techniques of SEM are highly beneficial when it comes to retaining existing and attracting new customers on an ongoing basis.

All in all, search engine marketing is one marketing tool that can easily put your business on the next level.

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Two-year high for Online Shopping

June 21st, 2010 by James

Two-year high for Online ShoppingNew figures have suggested that online shopping has been able to reach its highest growth in the last two years, thanks to warm weather and the FIFA World Cup.

According to the IMRG Capgemini e-Retail Sales Index, online shopping registered the highest growth since June 2008 as total online sales were up 22 percent in the month of May 2010 as compared to total online sales in the month of May 2009.

From Channel4.com:

Preparations for the World Cup appear to have played their part, with alcohol sales up 23% compared to last year and electrical goods up 13%.

Online clothing sales rose in May, up 32% compared to last year, fuelled by sportswear buying and warmer temperatures.

Capgemini spokesman Chris Webster said: “Throughout the history of the index we have seen a noticeable rise in sales of certain goods whenever there is a major sports tournament on.

“This year’s World Cup is no exception, with online retail as a whole growing by the highest level in two years and sectors such as clothing, alcohol and electricals rising especially rapidly. It’s good to see that consumers’ spirits haven’t been dampened by concerns over Government spending cuts, and savvy retailers will have embraced the opportunity to draw in new customers with marketing and price incentives.”

IMRG spokeswoman Tina Spooner said: “With online sales growing at their highest rate in almost two years, this is good news for the e-retail industry. The fine weather in late May, together with the build up for the World Cup, appears to have had a positive impact for e-retailers.

E-retailers have already started to benefit from an increase in consumer spending, which is stimulated primarily by the fact that the UK economy is now recovering from the recession.

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Tips for Network and Internet Marketing

June 19th, 2010 by James

If you have just joined the world of network and internet marketing and looking for rightful advice, this YouTube video by Ashley Porter and Jonathan Pierce will help you to a significant extent. In this video, you will find access to rewarding tips to get the best from internet marketing efforts.

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Greater ‘Target Date’ Fund Disclosures desired by SEC

June 18th, 2010 by James

Greater ‘Target Date’ Fund Disclosures desired by SECIncreased disclosure in the marketing of the increasingly popular “target date” mutual funds is expected to be proposed by the U.S. Securities and Exchange Commission.

S.E.C. Chairman Mary Schapiro, in an open meeting, said that proposed changes to advertising materials, naming, and risk disclosures are intended for reducing the possibility of investor confusion.

From Dealbook.blogs.nytimes.com:

Target date funds are those designed to automatically change their asset mix over time, according to a selected time frame — most often, an investor’s year of anticipated retirement.

Most of the funds are designed so that the mix of investments — such as stocks, bonds and cash — will get more conservative as the target date approaches, to shield investors from possible heavy losses just before retirement.

Commissioners said that because U.S. investors increasingly manage their retirement and investment portfolios themselves, alleviating misunderstanding and confusion over performance expectations for target date funds is a priority — especially after 2008’s performance.

The S.E.C. said funds with a 2010 target date lost an average of 24 percent, in a range of about 9-41 percent during 2008.

Can looks make a difference at workplace?

June 17th, 2010 by James

Can looks make a difference at workplaceDuring an international survey, it was found that beautiful people are paid better than their not-so-beautiful colleagues.

The survey blamed the results on tendency of people to take more notice of beautiful people that results in their work getting more noticed than others. This tendency is also responsible for more salary hikes and promotions coming in way of beautiful people than their average looking colleagues.

From Timesofindia.indiatimes.com:

Faiza Khan (name changed), a feature journalist, couldn’t have agreed more. “I’m beautiful, but look at the peanuts I earn!” she chuckles, adding, “All these things like – beauty, looks, personality sound better by people in the showbiz, who earn their money just by this. Who has the time to notice all this in us? Though yes, there’s nothing you can do if the boss himself is partial.”

“Exactly, who has the time?” avers Anant Jauhari, state coordinator of a private cell phone service provider in Lucknow. “It could be a done feature in the western countries but in India looks can never be a parameter to judge one’s work. In our company also we have a scientifically laid down procedure for appraisals that strictly goes by an employee’s performance and not otherwise.” However, he adds, “But being presentable can give you a mileage, because for client interaction such people are preferred. Still it’s the entire gamut of package that helps one rise high in his career and not just looks alone.”

Subhashish Bey, cluster head of a private financial company, said a smart individual will have always had an edge over a lousy colleague.

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First Hispanic Female President appointed to lead AMA-CFL

June 16th, 2010 by James

First Hispanic Female President appointed to lead AMA-CFLNancy Noriega, founder and president of Nn Marketing, has been appointed to lead The American Marketing Association – Central Florida (AMA-CFL) for the next year.

Noriega will become the first Hispanic female to hold the association’s highest leadership position and her term will officially start on July 1, 2010.

From Dbusinessnews.com:

“I envision AMA becoming the motivational, professional development arm for businesses,” she says.  “I also plan to show the value of the organization to students via campus visits and introduce a Scholarship Competition Award.”  Noriega also will develop a series of traveling workshops (Journey of Knowledge) with focused topics driven by sponsor needs, including The Women of AMA, Career Opportunities, Personal Branding, Small Business Marketing, Hispanic Marketing and others.

Nn Marketing, an Orlando, Florida-based firm, offers marketing, branding, and public relations consultancy services for small to mid-size businesses. Noriega says she specializes in innovative marketing and communications solutions.

“We concentrate on a systematic targeted approach to marketing, which minimizes cost and maximizes utilization of valuable corporate resources for our clients,” she says.

Noriega will be replacing outgoing President Karen Kovalsky and is focused on improving brand awareness of AMA-CFL by targeting professionals.

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