Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

Staying ahead of competition with Motivating Quotations

April 30th, 2010 by James

Staying ahead of competition with Motivating QuotationsDo you want to stay close to inspiration and decided of staying ahead of competition with motivating quotations? If yes, this blog is just meant for you and these encouraging quotes will surely be of an interest to you.

We lose money on signing up the customers where there’s some marketing costs associated with giving them a free month. It doesn’t much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper). – Steve Case

I don’t take myself seriously all the time; I have to do quirky things, such as helping football teams, moving the ball away from McAllister’s foot, getting into The Sun and The Star – because, you know, I like sensationalism, it’s a part of what I do. – Uri Geller

First of all we had very few users. We might have had a hundred accesses a day. So there was really no demand from the users to add their own links. Things changed over time though as our access rates doubled every month. Through word of mouth on the Net more and more people began using it. – David Filo

If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income. – Jay Abraham

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. – Steve Jobs

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Inspirational Quotes for redefining Business Processes

April 26th, 2010 by James

Inspirational Quotes for redefining Business ProcessesWant to access inspirational quotes for redefining business processes? Go no far as we have compiled interesting quotations to make you feel inspired in no time.

Customers don’t always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren’t enjoying it. Once they tasted ours and experienced what we call “the third place”.. a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn’t know they had. – Howard Schultz

Your ability to negotiate, communicate, influence, and persuade others to do things is absolutely indispensable to everything you accomplish in life. The most effective men and women in every area are those who can quite competently organize the cooperation and assistance of other people toward the accomplishment of important goals and objectives. – Brian Tracy

To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust. – George Ross

Our system of government is one of checks and balances. It requires compromise.. compromise between the Executive and the Parliament, compromise between one House and another, compromise between the States and the Commonwealth and compromise between groups of persons with legitimate interests and other groups with other legitimate interests. There is room for compromise.. indeed demand for it.. in a system of checks and balances. – Peter Costello

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Grasp wins event management contract of Future Track

April 22nd, 2010 by James

Grasp wins event management contract of Future TrackGrasp Internet Marketing and Sales Services, an Indian subsidiary of Grasp Emarketing Inc., recently announced that it has been awarded with a contract to manage campaigns pertaining to event management for Future Track Education Solutions’s Edu Expo 2010, Patna.

Grasp would be assisting Future Track in the overall renovation of its website besides developing practical email marketing strategies and generating business leads via different channels.

From PR-USA.Net:

On being awarded this contract, Grasp’s online marketing and branding consultant Ashish Gupta said, “We are very excited to help future track in e-marketing their products and services. Our aim will be to ensure that Edu Expo 2010 is jam packed with students and exhibitors on both days. We have planned multi-directional pull marketing strategies to ensure that Future Track gets its ROI in Grasp Emarketing Inc.

Grasp helps business of all sizes to improve their online presence, plan and execute practical emarketing strategies, search engine optimization of the website, chat facility on website, manage advertising campaigns, and email-sms campaigns. | Grasp’s team includes business analysts, copy writers, language editors, web developers, search engine optimization experts, sales and marketing gurus with experience in companies like SHELL, Kodak, Reliance, HCl and vCustomer. Indeed Grasp provides an end-to-end solution for e-marketing. The unique feature of Grasp is its ability to convert the internet traffic into business leads and help its customers to improve their revenues.

Grasp seems quite upbeat about its recent achievement that has surely brought a sense of pride to this eminent organization.

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Join the Biggest Global Online Business Strategy Game

April 21st, 2010 by James

Join the Biggest Global Online Business Strategy Game
Market2win, The Oxford College of Marketing and the Chartered Institute of Marketing have teamed up together to run a unique Big Marketing game, which would run from 4th to 21st of May, 2010.

This game is intended to give a special opportunity to people keen to develop their strategic marketing skills, which are vital requirements of business leadership.


The prizes: – The captain of the winning team will get a FREE year of CAM studying membership from CAM Digital Qualifications (see and become a Market2win Game Master – All players in the winning team will get a personal certificate signed by Professor Malcolm McDonald (see as permanent proof of their success and a great differentiator for their CV – The captain of the second placed team will get GBP50.00 of book vouchers from the Chartered Institute of Marketing (see and an opportunity to become a Market2win Game Master – The captain of the third placed team will get GBP100 off a Chartered Institute of Marketing course run by Oxford College of Marketing and an opportunity to become a Market2win Game Master – The captain of the team placed fourth will get a months free access to – 21 hours worth professional marketing training videos – Only Marketing Jobs will offer the captain of the team placed fifth two VIP tickets to the most appropriate (geographically) Linkup events – networking for marketing professionals ( AND a complimentary bottle of champagne of course!

Everyone who plays the game will get vital experience in learning and practicing the skills necessary for strategic leadership. The Market2win Game is used with senior leaders in corporations as well as some of the top business schools in the UK.

The game will run from the 4th – 21st May 2010.

Because it all happens online you can login at anytime, anywhere to fit around your existing commitments. There is no minimum time requirement. The more time you put in, the better your chances of winning!

This unique attempt would surely leave “business and marketing players” asking for more.

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Quotations of Success for You!

April 20th, 2010 by James

Quotations of Success for You!Looking for quotations of success? Get free, complete, and uninterrupted access to some of the most interesting, effective success quotations of all times. Read on!

The supreme prayer of my heart is not to be learned, rich, famous, powerful, or good, but simply to be radiant. I desire to radiate health, cheerfulness, calm courage, and good will. I wish to live without hate, whim, jealousy, envy, fear. I wish to be simple, honest, frank, natural, clean in mind and clean in body, unaffected – as ready to say I do not know, if it be so, and to meet all men on an absolute equality – to face any obstacle and meet every difficulty unabashed and unafraid.

I didn’t have to think up so much as a comma or a semicolon; it was all given, straight from the celestial recording room. Weary, I would beg for a break, an intermission, time enough, let’s say, to go to the toilet or take a breath of fresh air on the balcony. Nothing doing! – Henry Miller

Inspiration is wonderful when it happens, but the writer must develop an approach for the rest of the time. – Leonard Bernstein

Out of the closets and into the museums, libraries, architectural monuments, concert halls, bookstores, recording studios and film studios of the world. Everything belongs to the inspired and dedicated thief… Words, colors, light, sounds, stone, wood, bronze belong to the living artist. They belong to anyone who can use them. Loot the Louver! A bas l Originality, the sterile and assertive ego that imprisons us as it creates. Vive le sol — pure, shameless, total. We are not responsible. Steal anything in sight. – William S. Burroughs

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Blogging – Effective Online Marketing Tool

April 19th, 2010 by James

Blogging - Effective Online Marketing ToolIf you are entrusted with the responsibility of promoting products and services of an online business and want to make use of a free and still highly effective marketing tool, blogging is all you need to know about. Read on!

In today’s cutthroat business environment, it is important for an online business to effectively plan and implement marketing tools such as blogging, search engine optimization, and email marketing to name a few. It is important to note here that blogging must be given equal attention as any other tools such as search engine optimization as the number of site visitors interested in blogging is on a rampant high and this is one fact that cannot be ignored by a profit-motivated business.

One of the biggest advantages with blogs is that site managers can do as much changes on a blog as on the site itself. Moreover, blogs are taken as “personalized and reliable” set of statement from the business by the potential customers. These benefits are more for a small business as online marketing benefits are available for one and all, without any discrimination. This means that a small business is able to get as much value from online marketing investment as a big business.

By following these small tips and making use of blogging as an effective marketing tool, you can easily reap benefits of online marketing without putting any burden on the limited marketing budget of your business.
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Free Web Directories – Expectations and Benefits

April 19th, 2010 by James

Free Web Directories - Expectations and BenefitsEvery business in today’s web-dominated world want to perform better than just to stay on the “edge”. The fact that competition in today’s business environment is going intense with each passing day means that online businesses need better ways to market their prospects and this is exactly where ever-trusted online marketing tools, particularly directory submissions come into the picture. Read on!

Web directory submissions are one of the easiest ways to promote a site. The fact that most of the web directories are human edited and follows some established standards before offering one-link relationships to websites is a great impetus, to say the least.

Moreover, a place on a web directory (eminent, of course) is regarded by the search engine spiders as a good proof about credibility, relevance, and uniqueness of the site in question. This simply because that an online business marketing its presence on directories such as Google Directory and Yahoo! Directory is bound to get more “respect and rewards” in the form of qualified leads, more sales, and more site visitors than its counterparts not having a presence on these directories.

In this regard, free web directories can prove to useful options as they allow site managers and submitters to have a close feel of the directory submission norms before putting their presence on the paid directory maps. Moreover, these web directories follow almost the same standards as the paid directories and therefore a place on them is equally “respected and rewarded” by the search engine spiders. An online business can expect to drive traffic to its website and explore more opportunities by marking its presence on the map of online web directories.

If you are a new entrant to the world of online marketing and directory submissions, you can even search for information on how to make directory submissions. One thing that, however, needs to be remembered is that submissions on a directory must look like performed by a human and not by a robot. This means that while daily submissions on 5-10 on directories may appear normal, 100-150 submissions per day may be regarded as performed by a robot and considered spam by directories and search engines.

We hope that this piece of information on web directories was useful to you in more than just a way for creating and maintaining complete understanding. Happy submissions!

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Search Engine Optimization – How to get benefited?

April 17th, 2010 by James

Search Engine Optimization – How to get benefited?If you want to make inroads into the world of search engine optimization, this blog would surely be of an interest to you. Read on!

Before you present your business website to potential customers, it is important for you to make sure that the web site is as per the prevailing standards of the World Wide Web and search engine optimization. Let us read on how to make a website “rewarding” and “searchable” for search engines such as Google via search engine optimization.

  1. To start things with search engine optimization, titles for site’s deeper pages must describe the focus of the relevant page besides the site and business name. In addition to that, keywords must be selected and used based on the level of customer know-how and preferences. It would be good to remember that SEO is all about a module of accustoming a website so that search engines such as Google and MSN can assign good rankings for specific search terminologies.
  2. The title tag text should not be more than 55-70 words including spacing and punctuations. This tag should be easy to read and capitalized like the title of a book. Moreover, the Meta keywords tag should not repeat words and should comprise of only those words that are on the relevant page. The title and Meta tags for each site page must be specific for highlighting primary keywords of the concerned page.
  3. In addition to all this, special emphasis must be centered upon home page of the site. It should have links to all site pages and contain rewarding keywords worked into the text and included in the title tag. The HTML text can be tweaked for allowing use of more keywords and code bloat can be eliminated by making use of CSS or JS files.

With these small but highly effective tips, you can ensure that the objective of search engine optimization is fulfilled in the most rewarding sense.

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Marketing Tips for Small Business Owners

April 16th, 2010 by James

Marketing Tips for Small Business OwnersIf you have been running a small business without much profits and think that this is the end of road for you, this blog on marketing tips for small business owners would give advice that will not only put right on the business map but helps you stay ahead in the competition race in no time. Read on!

Recent marketing reports have revealed that a huge majority of small business owners were unable or reluctant to explore the benefits of online marketing even though they would have brought endless benefits for them at no additional costs. This is because some owners of offline businesses still consider exploring the world of online marketing as a risk when it is no risk and all profit. In the quest to avoid online presence, they lose innumerable business opportunities that could have put them on top of the competition chart.

Let us read how a small business can reap and optimize benefits of online marketing with its limited marketing infrastructure.

A business striving for success in this cutthroat business environment needs to first of all create and maintain an effective, regularly updated professional online presence. This means that it must have a professionally designed web site that is maintained over a period of time with unique content to help potential customers make informed decisions.

Once the online presence is created and maintained, it should be promoted at channels of the Internet such as directories, search engines, and classified advertisements so that potential customers can be made aware of the presence and this can be a mutually-benefiting presence for both the involved parties. By following these small yet highly rewarding tips, an online business can easily put itself on the league of successful businesses in no time.

We hope that these marketing tips for small business owners like you have helped you to a significant extent.

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Marketing Quotes to redefine business approach

April 15th, 2010 by James

Marketing Quotes to redefine business approachWhen it comes to redefining business approach, there is nothing better than inspiring business and marketing quotes. Read on!

It has often and confidently been asserted, that man’s origin can never be known: Ignorance more frequently begets confidence than does knowledge: it is those who know little, not those who know much, who so positively assert that this or that problem will never be solved by science. – Charles Darwin

Even if you haven’t encountered great success yet, there is no reason you can’t bluff a little and act like you have. Confidence is a magnet in the best sense of the word. It will draw people to you and make your daily life.. and theirs.. a lot more pleasant. – Donald Trump

When everyone feels that risks are at their minimum, over-confidence can take over and elementary precautions start to get watered down. – Ian Macfarlane

Whatever qualities the rich may have, they can be acquired by anyone with the tenacity to become rich. The key, I think, is confidence. Confidence and an unshakable belief it can be done and that you are the one to do it. – Felix Dennis

People who ask confidently get more than those who are hesitant and uncertain. When you’ve figured out what you want to ask for, do it with certainty, boldness and confidence. – Jack Canfield

“Leadership rests not only upon ability, not only upon capacity; having the capacity to lead is not enough. The leader must be willing to use it. His leadership is then based on truth and character. There must be truth in the purpose and will power in the character.” – Vince Lombardi

“Leadership is not magnetic personality — that can just as well be a glib tongue. It is not ‘making friends and influencing people’ — that is flattery. Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.” – Peter F. Drucker

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