Search Engine Optimization

If you want to promote your business like never before, search engine optimization (SEO) can prove usefulness in endless ways. This process of stimulating positive effects on the visibility of a website or a web page in the unpaid results of search engines like Google, Yahoo!, and Bing helps website owners reap the benefits of improved website traffic, sales, and economies of scale, profits, and returns on investments.

Search engine optimization techniques may be used to target a wide range of search, including local search, video search, image search, news search, academic search, and industry-specific vertical search engines. This process includes optimizing a website by editing HTML, content, and coding to improve relevance to specific keywords and eliminate barriers to the indexing activities of search engines.

On-Page Optimization Techniques

March 29th, 2010 by James

On-Page-Optimization-TipsIf you want to improve online presence of your business and would not be settling for anything but perfection, it is time for you to spend some quality with on-page optimization techniques, which are integral parts of every online marketing plan. Read on!

In this blog, we would be reading about easy and effective ways to undertake on-page optimization techniques so that business objectives are in easy reach.

Before we read about these techniques, let us first understand what on-page optimization is all about.

On-page optimization refers to optimization of web pages of a web site for improving its organic rankings on the search engine results. It is worth noting here that URL structure, Meta Tags, and Page load speed are directly related to the success of a website and should be carefully planned and implemented.

URL structure: The best URL structure would be having the primary keyword in itself. For example – A business (ABCD Ltd.) having the primary keyword as whey protein would benefit from www.wheyprotein.com more than www.abcdltd.com unless ABCD Ltd. is as famous as Apple or Adobe. However, the use of primary keyword in the URL structure is not the sole criteria of success as search engines do not consider it as the most heavily weighed optimization factor. If you cannot get the primary keyword in the structure, you can get it close to the site, like www.www.wheyprotein.com/wheyprotein

Page Load Speed: A good website is one that does not take too much of time to open up. This means that flash or too much of ads are not good for promoting your website. Therefore, a web site should load quickly and speed at which the site loads must be improved at regular intervals.

Meta Tags: Meta Tags provide insights about basic information and purpose of the site to search engines and visitors and should be therefore planned and implemented with utmost care. By having a title tag (less than 60 characters) comprising of “rewarding” keywords and description tag (less than 150 characters) and not allowing any repetitions, more visitors can be attracted and high search engine rankings can be attained.

We hope that this blog on on-page optimization techniques helped you gain insights into the world of online marketing.

How to run own online marketing company?

March 23rd, 2010 by James

If you are thinking about starting a self-owned Digital Marketing/SEM/SEO company and want to create a distinctive niche, this YouTube video will surely help to a significant extent. Easy to implement tips and yet highly effective is what makes this video a must see for all.

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Must read book for small business owners

March 18th, 2010 by James

Must read book for small business ownersWant to place your hands, for free, on one of the most successful eBooks ever written on new profit rules for small business. Get free, complete, and uninterrupted access to The New Profit Rules – 8 Rules You Must Know to Prosper in the New Economy” by Charlie Cook.  Get closer to become the beneficiary of top small business marketing strategies in today’s cutthroat business environments.

Download the new profit rules eBook to find and implement easy yet highly effective ways on how to optimize benefits of marketing without putting a burden on the limited budgetary resources.

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The World of Social Marketing

March 16th, 2010 by James

This YouTube video offers social marketing tips and strategies so that every business owner is in a position to utilize the power of social marketing in an effective manner.

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Create a robots.txt File using Google Webmaster Tools

March 12th, 2010 by James

If you are unaware or have some doubts on how to create a robots.txt File using Google Webmaster Tools, this YouTube video is an ultimate guide for you. This step-by-step tutorial simplifies creation of robots.txt file.

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Cheering Business Quotations!

March 9th, 2010 by James

Cheering Business Quotations!If you are looking for cheering business quotations, this compilation of inspiring business quotes would surely bring a smile to your face. Read on!

Don’t be afraid to give your best to what seemingly are small jobs. Every time you conquer one it makes you that much stronger. If you do the little jobs well, the big ones will tend to take care of themselves. – Dale Carnegie

Don’t start living tomorrow, tomorrow never arrives. Start working on your dreams and ambitions today. – Unknown

Good, better, best; never let it rest till your good is better and your better is best. – Unknown

Do not bother just to be better than your contemporaries or predecessors. Try to be better than yourself. – Willam Faulkner

Each difficult moment has the potential to open my eyes and open my heart. – Myla Kabat-Zinn

Determination, patience and courage are the only things needed to improve any situation. – Unknown

Courage is not the absence of fear, but rather the judgment that something else is more important than fear. – Ambrose Redmoon

Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit. – Napoleon Hill

Every trial endured and weathered in the right spirit makes a soul nobler and stronger than it was before. – James Buckham

To put the world right in order, we must first put the nation in order; to put the nation in order, we must first put the family in order; to put the family in order, we must first cultivate our personal life; we must first set our hearts right. – Confucius

We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee. – Marian Wright Edelman

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Key Constituents of Increasing Sales

March 5th, 2010 by James

In this YouTube video by Kenneth & Kimberly Edwards, you can find new and effective ways for increasing sales. This video emphasizes upon the fact that every business must know what its target market expects from it and should be more than willing to speak about the business prospects.

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Motivating Business and Management Quotes

March 3rd, 2010 by James

Motivating Business and Management QuotesWhen it comes to the best source of inspiration for business owners and employees, motivating business and management quotes are second to none.

Some people are destroyed by their first failure, while others are destroyed by their first major success. So let’s have successes in small amounts, leading up to being able to be successful. – Jose Silva

You have to pretend you’re 100 percent sure. You have to take action; you can’t hesitate or hedge your bets. Anything less will condemn your efforts to failure. – Andrew Grove

I’ve learned so many things and a lot of things I’ve learned the hard way. I look at failure as education in that respect I’m very well educated. – Kathy Ireland

Business social responsibility should not be coerced; it is a voluntary decision that the entrepreneurial leadership of every company must make on its own. – John Mackey

If I were born again, I would still be an industrialist. I complain because it’s very hard work with no weekends, but I would still do it. – Sakip Sabanci

You ask me if we are going to hold the sword all our lives. If we have to do it we will do it, but I hope that it won’t be necessary. There are those among the Palestinians who understand that they will not be able to achieve anything by force. Those that are ready to speak peace, I am ready to talk and negotiate with, as a matter of fact I am in contact with them now. – Ariel Sharon

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Small Businesses and Online Marketing – Gains or Losses?

March 2nd, 2010 by James

Small Businesses and Online Marketing - Gains or LossesIf you have just been suggested or motivated to opt for online marketing for your small business, this piece of information would surely be of an interest to you. Read on!

Before we find out if online marketing is rewarding for small businesses or not, let us have a close look at some statistics.

  • More than 72 percent of world’s potential customers are on the web and find product vendors or service providers for handling their requirements on the web itself.
  • A recent survey has projected that online shopping is estimated at a staggering $300 billion by the year-end 2010.
  • An eminent search engine report has disclosed that over 3 trillion web pages were explored by worldwide visitors in 2009 and the number is expected to double up in 2010.
  • Small businesses have been the greatest beneficiaries of online marketing and 94 percent of small businesses (online) were able to beat last year’s recession and even register thumping sales scores.
  • Online marketing has become cheaper in 2009 and 2010 than what it was in the last five years.

If you have a close look at all these statistics, you will easily find that online marketing has become cheaper and beneficial for small businesses in the last few years. Moreover, small online businesses were better positioned to avoid or stay unaffected by market fluctuations. Considering all these circumstances, it can be easily identified that it is all about gains and nothing about losses when small businesses and online marketing “join hands” together.

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